Call Of Duty: World At War

FOR IMMEDIATE RELEASE

London, UK – 4th August, 2009 – Marking a first for the Call of Duty® franchise and its millions of dedicated fans, Activision Publishing, Inc. and Call of Duty®: World at War developer Treyarch, will launch the first iPhone™ application as a companion for the blockbuster game today via iTunes® for free. The Call of Duty: World at War Companion allows fans who own iPhones to remotely access important news and updates from the palm of their hand. Additionally, players with linked accounts on www.CoDWaW.com (for the Xbox 360™ video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system from Sony) will be able to see key stats from the game. The application will support unique registered player accounts for Call of Duty: World at War fans by providing:

The Call of Duty: World at War iPhone application also will be supported via a robust website ( www.CoDWaW.com) providing a wide range of statistics and information for the site’s 1.75 million registered members. Members can easily link their web accounts to their in-game statistics and view live multiplayer-based leaderboards and compete against other players for prizes in private community tournaments. In addition, the site offers daily tips and exclusive information via the Community Blog and provides global statistics allowing players to see how they rank against others worldwide.

According to The NPD Group, Charttrack and Gfk, Call of Duty: World at War has sold more than 11 million units to date worldwide across all platforms. Additionally, Treyarch’s first two downloadable map packs have surpassed more than four million paid downloads on both Xbox LIVE and the PlayStation Network (combined), with a third map pack on the way this August.

Call of Duty: World at War is rated “M” (Mature) by the ESRB for Intense Violence, Strong Language, Blood and Gore. For more information and exclusive updates about Call of Duty: World at War, visit www.CoDWaW.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

©2009 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved. Xbox, Xbox 360, Xbox Live, Windows and Games for Windows are either registered trademarks or trademarks of Microsoft Corporation. All other trademarks and trade names are the properties of their respective owners.

Mainstream Media

Frank PR

activisionuk@frankpr.it

+44 (0) 20 7693 6999

Specialist Games Media

Activision UK

ukpr@activision.com