Call of Duty: Black Ops

FOR IMMEDIATE RELEASE

London, UK – 28th July, 2010 – De-classifying previously top secret information, Activision Publishing, Inc. (Nasdaq: ATVI) revealed new details today about Call of Duty ^® : Black Ops which will be released on 9th November with the confirmation of an all-new companion game for the Nintendo DS ^TM family of hand-held systems, developed exclusively for the platform by n-Space. Call of Duty: Black Ops for the Nintendo DS will put gamers in the boots of CIA-backed operatives that are dropped into the shadowy world of deniable operations with an expansive arsenal of weapons at their disposal.

“Call of Duty: Black Ops for the Nintendo DS is going to take the handheld Call of Duty experience to a new level,” said Dan O’Leary, n-Space Studio Head. “From taking the controls of an attack helicopter to flying an experimental stealth fighter jet, players will have a wealth of new features to utilise.”

Call of Duty: Black Ops for the Nintendo DS will feature six-player online multiplayer mode with a new Perks System, as well as a unique two-player Co-Op mode and Arcade and Challenge Modes that allow gamers to replay the single-player missions to earn extra points to unlock additional achievements.

Call of Duty: Black Ops for Nintendo DS is rated 16+ by PEGI. For more information, visit www.callofduty.com/blackops and also via Twitter @JD_2020.

About n-Space

n-Space is a world class independent game development studio located in Orlando, Florida. Founded in 1994, n-Space has become a leader in Nintendo Wii ^TM and Nintendo DS development, creating games specifically tailored for the unique experiences offered by those innovative platforms. For more information, log on to www.n-space.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Wii and Nintendo DS are trademarks of Nintendo.

You can download screens from 6pm on 28th July 2010, at www.activisionpress.co.uk

For information, contact:

Mainstream Media

Frank PR

activisionpr@frankpr.it

+44 (0) 20 7693 6999

Specialist Games Media

Activision UK

ukpr@activision.com