Call of Duty 4: Modern Warfare

FOR IMMEDIATE RELEASE

London, UK – September 11, 2008 – Gamers find your Kevlar, because this weekend the bullets will fly as Call of Duty® 4: Modern Warfare™ Variety Map Pack hits half-price on the Xbox LIVE® online entertainment network for a limited time. Starting Sept. 12 (8:01 pm/GMT) and running through 8.00pm on Sept. 14, Activision Inc.’s (Nasdaq: ATVI) blockbuster DLC by Infinity Ward will be available for 400 Microsoft Points. As part of the limited time offer, Xbox LIVE will also will host a Double XP Weekend, allowing players to earn twice as many Experience Points. Additionally, during the release, the limited edition Prestige gamer pics will also be made available, for free download on Xbox LIVE® Marketplace.

Members of Infinity Ward will also be online between 8.00pm – 12:00 am/GMT on Saturday, September 13 to play with fans. While online, players should be sure to add the following Infinity Ward gamertags to their friends list:

Fourzerotwo

COD4artistWill

COD4qaEd

COD4qaJustin

COD4designerJon

COD4designer1

COD4designer2

COD4studioVince

COD4studioJason

The Call of Duty 4: Modern Warfare Variety Map Pack includes an adrenaline-pumping four Modern Warfare maps.

• “Broadcast” features tight corridors and wide open parking lots where large groups utilize strategic maneuvers through close-quarter fighting

• “Chinatown” delivers the action by the full moon against a backdrop of brightly colored lamps, antique shops and neon signs of the local district

• “Killhouse” is a desolate warehouse under enemy attack where squads must move from building to building to full take control of the combat

• “Creek” is a large open village nestled in a heavily wooded area, where games will fight between high ridgelines and deep in underground caves

More details on the Call of Duty 4: Modern Warfare Variety Map Pack, Double XP weekend and information regarding terms, conditions, and official rules are available on the official event page: www.infinityward.com.

Call of Duty 4: Modern Warfare is rated “16+” by the PEGI for Violence and Bad Language. For information and updates on Call of Duty 4: Modern Warfare, players can visit: www.callofduty.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

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For Information, Contact:

Lucy Fairbrass

PR Manager

Activision, Inc

02030601085

Lucy.fairbrass@activision.com