Call Of Duty 4: Modern Warfare Multiplayer Beta Fast-Ropes To Xbox LIVE

FOR IMMEDIATE RELEASE

London - September 6th, 2007 -- Activision, Inc. (Nasdaq: ATVI) announced today that Infinity Ward's Call of Duty® 4: Modern Warfare multiplayer beta will launch via Xbox LIVE in the UK and Ireland on Friday 7th September. Users can visit www.cod4beta.co.uk for details on how to obtain their token and the opportunity to experience some of the maps and modes available in multiplayer before the game hits store shelves on November 9th

The beta will enable players to experience the most advanced and powerful arsenal of modern day firepower in customizable multiplayer battles from the world's most treacherous hotspots. Players will be able to customize their experiences by utilizing new features including create-a-class, player-ranking and the new perk system. Gamers will also be able to ease seamlessly into multiplayer matchmaking with the party system or even join games in-progress. New recruits will enlist for battle across a series of action-packed maps and dynamic game modes to test their mettle in the ultimate multiplayer gameplay arena.

"From day one we've set out to make Call of Duty 4 the best multiplayer experience ever," said Grant Collier, Studio Head, Infinity Ward. "We're excited to bring to our fans around the world this early look at Call of Duty 4 multiplayer. The gameplay possibilities are limitless from leveling-up and utilizing perks, to creating-your-own class and matchmaking." Aspiring soldiers in the UK and Ireland can go to www.cod4beta.co.uk to find out how they can get into the thick of the Beta action.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices),. , and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

For Information, Contact:

Suzanne Panter

UK PR Manager

Activision

0203 060 1082

For Lifestyle/Mainstream Press

Lisa Richards

Renegade PR

lisa@renegadepr.com