Cabela's Dangerous Hunts 2009

FOR IMMEDIATE RELEASE

SANTA MONICA, CA – September 23, 2008 – Be afraid... very afraid. Activision Publishing, Inc. (Nasdaq: ATVI) today released Cabela’s Dangerous Hunts 2009 for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, and Wii™, rendering no hunter safe amidst scores of savage animals in the world’s most treacherous hunting locales. The latest title in the best-selling Cabela's Dangerous Hunts franchise turns the food chain upside down, where you will need to rely on precision shooting and quick reflexes to make it out of the wilderness alive.

Cabela’s Dangerous Hunts 2009 is all about nonstop danger and fast action – this is a thrilling hunting experience for both hunting enthusiasts and first-person action fans. The stats speak for themselves: the game has 25 of the world’s most dangerous animals, including lions, grizzly bears, Cape buffalo, rhino, jaguars and more in 9 exotic, rugged locations like the South American jungle, Alaskan wilderness, and the Russian tundra. To top it off, ferocious beasts aren’t the only way you can meet your maker – you must survive plane crashes and boat down treacherous rivers, as well as avoid avalanches, stampedes, and piranha-infested waters.

“We’ve created an intense wilderness experience where hunting for sport is taken to a new level,” said Dave Oxford, Activision Publishing. “The onslaught of danger is relentless. The question is, how long can you survive?”

You play as Flint Abrahams, a seasoned big game hunter on a quest to hunt the world’s deadliest trophies. Equipped with Cabela’s gear, the most respected outdoor recreation brand in the world, one would think the odds are on your side. But no one has even seen animals this fierce – they will charge you if you miss your shot, then you will be forced to fight them via melee defense. But pay attention, nearby animals may join the attack, which means dire consequences for those without the requisite combination of brawn and pinpoint shooting ability.

Cabela’s Dangerous Hunts 2009 will also feature a wide variety of gameplay modes, including fan favorite Action Zone, where the player will fight off waves of surprise animal attacks, and Bonus Hunt Mode, where you use the skills you gained in a series of intense hunting challenges.

Cabela’s Dangerous Hunts 2009 is available for $39.99 for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and Wii™, and $29.99 for PlayStation®2 computer entertainment system. For more information visit www.activision.com.

Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

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