Buy PES 2008 from Play.com and net £50k!

3rd October 2007, Konami Digital Entertainment, the publisher of the forthcoming PES 2008 video game, is backing a very special campaign organised by leading online gaming retailer Play.com where one Play.com PES 2008 customer will net a massive £50,000.

This unique promotion will see Play.com invite any customer who buys a copy of PES 2008 from them, to join an online tournament that will pit them against thousands of other Play.com customers.

The entry mechanic is now open and will close at midnight on November 24th 2007 and applies to purchases of PES 2008 on PLAYSTATION®3, Xbox 360, PlayStation 2 or PC-DVD formats.

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Entrants will be placed within leagues of 20 people, which will be hosted by the official www.PESRankings.com site. PESRankings is Konami's official league organiser and moderator. Registered players will be given special codes that will automatically enter them into their mini-division, wherein they will be put in touch with their fellow competitors.

These customers will then play each other via the PES 2008 online mode, with all results submitted to PESRankings and recorded online. All recognised football ratings apply, with victorious teams awarded three points for a win, and one for a draw. Goal difference will be used to determine league placing if the scores are tied. The top two players from each league will progress to a knock-out tournament, before the final 32 are invited to the 'Venue of Legends', Wembley Stadium on 15th March 2008 to determine the tournament's overall winner.

Entrants must be over 12 years-old, and games must be played using club teams, with ten-minute matches with no extra time or penalties used within league matches, but extra time and penalties coming into play during the knock-out stages if the scores are level following a ten-minute match.

Fine and daytime weather must be selected, as must the random stadium setting, while the player level must be set at normal, with injuries turned on. If the eventual winner of the tournament is aged 12-17, the prize will be placed within a special trust fund for them which they can access on turning 18.

Further rules and conditions can be found at www.play.com/pes2008

Sam Leigh, Marketing and PR Executive at Konami Digital Entertainment, commented: "Play.com and Konami have come up with a truly innovative way to launch PES 2008. Creating an online league to channel the competitive nature of a PES launch is inspired, and we look forward to a strong showing from PES 2008's many fans as they compete for a very generous prize."

Gian Luzio, Head of Games at Play.com said, "Play.com is extremely proud to be working with Konami and its partners to promote the launch of PES 2008. Our exclusive tournament is a fantastic way to encourage Play.com customers to get together and indulge their football fantasies in a large community event with a chance to win £50,000."

For further information please contact:

Karen Ward

Play.com Press Office

Tel: 020 7973 5961

Email: kward@hillandknowlton.com

Steve Marks

Play.com Press Office

Tel: 0207 413 3711

Email: smarks@hillandknowlton.com

Steve Merrett

Konami Press Office

Tel: 0207 903 5122

Email: steve@voltagepr.com

About Play.com

PLAY.com is the UK's favourite Book, DVD, music and games retailer and was founded in 1998 by Richard Goulding and Simon Perrée. PLAY.com offers DVDs, CDs, games, books gadgets and electronics and has added to the range with Posters, T-shirts and the recently launched online trading site - PlayTrade.

Play.com differentiates itself from competitors by focusing on entertainment and leisure only and pioneering free delivery on the internet.

PLAY.com has become the UK's third most visited online retailer with in excess of four million customers in over 30 countries with more than 600 employees.

PES 2008 will be released for PLAYSTATION®3, Xbox 360, PlayStation 2, and PC-DVD on October 26th, with versions for PSP® (PlayStation®Portable) and Nintendo DS to follow.

Visit www.play.com to pre-order.

All copyrights or trademarks are the property of their respective owners and are used under license.

® 2007 Konami Digital Entertainment Co., Ltd