BRATZ PONYZ™ CANTER INTO STORES SUMMER 2007

Chertsey, United Kingdom - December 7th 2006: The Game Factory today announces the European release of Bratz Ponyz for the Nintendo DS in Summer 2007, allowing gamers to combine a passion for fashion with every girl's love of horses.

Appealing to female gamers of all ages but specifically targeting the expanding girls market, the game sees you arrive on the Ponyz archipelago to participate in the prestigious Ponyz Town beauty pageant, 'Passion for Fashion'. The competition takes place over a year and gives you the chance to develop your artistic talent through a series of challenges based around fashion and beauty. In addition, between each challenge you are completely free to explore the gorgeous tropical islands, meet and befriend the inhabitants, and participate in a variety of activities.

The game allows you to

Incarnate one of the 8 Bratz Ponyz, or change Ponyz during the game

Participate in the prestigious, 'Passion for Fashion' competition which will develop your 'passion' through numerous mini-games.

Take care of your Ponyz hairstyle, make-up, jewellery and accessories, visit tattoo workshop, and develop your artistic talents.

Shop in Ponyz Town and collect everything related to fashion.

Freely explore the Ponyz archipelago and discover numerous surprises.

Experience natural and intuitive game play, using the DS touchscreen feature.

Play numerous mini-games integrated into the adventure.

Compare your Ponyz and exchange objects with your friends via Wi Fi.

Bratz Ponyz is developed by NEKO Entertainment and published by The Game Factory

for Nintendo DS and is released across Europe in Summer 2007.

Notes to editors:

About The Game Factory:

The Game Factory is an international publisher of video and computer games based on leading international children's characters. The Game Factory is a subsidiary of K.E. Mathiasen Group A/S, one of the largest children's products companies in Northern Europe.

www.gamefactorygames.com

About Kidz Entertainment:

Based in Copenhagen, Kidz Entertainment is the leading integrated brand marketing agency in the Nordic region. It introduces builds and develops presence in the region by working with local partners to offer them partnership in negotiating broadcasting rights, home video rights, licensing and merchandising rights, promotional rights, and interactive rights. The company believes brand management is key to developing strong and cohesive platforms for its properties, enabling them to grow to their fullest potential.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes such brands as the award-winning Bratz, Bratz Babyz , Bratz Kidz, Lil' Bratz, Yummi-land, Storytime Collection, Rescue Pets, Miuchiz, Zapf Creation and the newly acquired Little Tikes brand. For more information please visit: www.mgae.com www.bratz.com www.littletikes.com

For more information, please contact:

Lucinda Digweed Lucinda.digweed@gamefactorygames.com