Blur

FACT SHEET

PRODUCT DESCRIPTION:

Blur™ is the ultimate powered-up racing experience, dropping players into heart-pumping, electrified action with multiple cars trading paint as they charge towards the finish line. Drivers careen through real-world track locations packed with fast curves, sneaky alternate routes and hair-raising jumps in over 50 licensed cars as they collect intense Power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more. The game’s story unfolds through Bizarre Creations’ unique and innovative community-based interface, enabling players to build a network of allies, rivals, fans and personalized racing experiences with friends both inside and outside the game. Blur delivers a new style of powered-up racing experience for all gamers.

KEY FEATURES:

• Power-ups that Shock Your Socks off – Drivers will collect and use addictive and intense Power-ups throughout each race, including the ability to blast other cars out of the way with huge bursts of energy, boost speed with Nitros, drop mines and even generate defensive shields to fend off other racers. Players can use each Power-up independently on the fly, or stack three of the same and combo them strategically to multiply the effect on the competition.

• Racing for All Gamers – Blur moves beyond traditional racers by taking genre staples, including licensed cars, photo-realistic graphics and real-world locations and combining them with gameplay designed completely to focus on ‘fun’, featuring intuitive pick-up-and-play controls, a unique and innovative social network style user interface, intense Power-ups, and races where players are always in the pack challenging for the lead from beginning to end. Blur is for all types of gamers, regardless of experience or skill level.

• Social Network Interface – Blur’s new, innovative social network user interface is designed to evolve dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in game and in real life. Gamers interact with one another through messaging, trading opinions, challenges and images, and learn what’s going on in the Blur world, including locating where and when the next big races are happening, rallying their fans for support, and taking up challenges designed to suit their favorite racing style.

• It Wouldn’t Be Racing Without Multiplayer – Blur offers gamers a new kind of racing experience that allows them to race with friends and as part of a network of players in high intensity competition and fun. The game supports competitive and cooperative gameplay, including team and objective based race events, and also features 4 player split-screen for playing with friends from the comfort of the couch. Blur also introduces Custom Groups – where anyone can create unique multiplayer modes based on their favorite ways to play the game. These new modes are then shared through Blur’s social network, expanding the game in ways only limited by the gaming community’s creativity.

• Real-World Cars and Locations – Blur features over 50 licensed cars to drive as players race through visually stunning tracks set in real-world locations ranging from L.A. and San Francisco to the streets of Hackney, UK, to the treacherous roads of Barcelona and all the way to Japan. As players progress through the game’s story, they’ll be able to unlock and purchase multiple versions of the cars, each paying homage to different racing cultures, including Rat, Drift, Smooth and Tuner, and each with their own specific performance pros and cons.

• Cinematic Destruction Meets Photo-Realism – CAUTION! – Racers may experience insane collisions featuring loads of damage and destruction, with panels crumpling on photo-realistic cars as they flip and roll down the track.

Publisher: Activision Publishing, Inc.

Developer: Bizarre Creations

Release Date: Fall 2009

Platforms: Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, and Games for Windows®.

SRP: $59.99 – Xbox 360 and PLAYSTATION 3

$39.99 – PC

ESRB Rating: “RP” (Rating Pending – expected E10+)

Contact Info: MacLean Marshall

PR Manager

Activision Publishing, Inc.

424.744.5674

maclean.marshall@activision.com

Claire Gregory

Jr. Publicist

Activision Publishing, Inc.

424.744.5675

claire.gregory@activision.com

For more information, be sure to visit the official Blur game Web Site located at www.blurthegame.com.