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BLOCKS

Sony's "Game Runners" winner to playable at public open day next Friday in London.

Following on from the announcement that  BLOCKS has been chosen as the winning  social game for the  Game Runners project we are pleased to announce details of the  public open day.

Anyone can  drop in and try BLOCKS and take part in our  competition. Please  register your attendance online via our  Facebook fan page  or on event site between 12pm and 6.30pm.

We would love to hear your thoughts about BLOCKS via our  Facebook fan page , we would also like to announce the Twitter hashtag #PlayStationGameRunners where we welcome your tweets on the day.

Throughout the afternoon an exciting live paint session will be conducted by  End of the Line; a collective of skilled aerosol artists, designers, illustrators, photographers and producers who create breathtaking large scale commissions and conceptual designs. You can see them in action  here.

ITINERARY:

 

Open play and  live paint session 12pm to 5pm                         Free play on small BLOCKS format @ 30 stations

 

Final tournament from 6.30pm                         Groups of people in heats (heat 1 – groups of 8 people x 30 = 240 players, heat 2 – groups of 4 people x 30 = 120 players and                       heat 3 0 groups of 2 x 30 = 60 players)

 

Finals from 7.30                         Knockout (32 players to 16 players to 8 players to 4 players to final top 2 players)

 

Event finishes at 8.30pm NOTES:

Game Runners is an  experimental project where  PlayStation, members of the  public and  young people from diverse backgrounds have come together to  create social games; PlayStation believe the best games are played as a group.

The project has been developed by  PlayStation and  Hide & Seek with a team of  8 initial Game Runners who PlayStation have  picked to train as game designers to work together to make the games  relevant to the public.

 

-ENDS-

 

For further information, interviews and imagery please contact:

David Farrer on  david.farrer@johndoehub.com

 

 

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 38 million units have been sold globally and continue to be sold at a record level.  Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 146.1 million systems worldwide.  Since its launch at the end of 2004, over 62.7 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.  With the huge increase in interest and accessibility of network applications and network gaming, over 52 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 1 billion items have been downloaded.

More information about PlayStation products can be found at  www.playstation.com.

PlayStation, the PlayStation logo and PSP are registered trademarks of Sony Computer Entertainment Inc. PS3 is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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