Blaze Premium Cable range launched including Xploder digital media management software

12th September 2007 Press Release - For European Distribution

Blaze International today announced the launch of a range of premium gaming cables for PlayStation® 3, Nintendo® Wii and XBOX® 360 consoles, in typical Blaze distinctive metal packaging.

The cable range consists of a Premium PS3 HDMI cable, Premium Wii Component and Scart cables and Premium 360 Component cables, all of which have been designed and produced using the latest AV technology. Critical evaluation of existing products and many engineering refinements has enabled Blaze to ensure the highest standards are maintained throughout the range.

All the cables in the Blaze premium range are produced using the highest quality components, and are sure to leave end users impressed by the quality of their output. Features and benefits seen throughout the range include:

Superior visual and aural performance of your Game, DVD, HD-DVD and CD collections.

Support HD modes including 480p, 720p*, 1080i* and 1080p*

Designed for HDTV sets

Gold and metal plated connectors for enhanced signal transfer

Superior picture resolution

Enhanced Stereo sound

The Blaze Premium Cables also include best selling Xploder media and cheat management software for the various formats. Included in the PS3 HDMI cables is PS3 Xploder HD Movie Player and Media Manager, the ultimate media and cheat save software tool for all PS3 users, allowing users to convert their movie files (including HD files) to the PS3 compatible AVC (h.264) format, import and manage their music and photo files, as well as download cheat saves for the Xploder database.

The Wii Component and Scart cables include a copy of Wii Xploder Cheat Saves and Media Manager software. With cheat saves available for the latest and top selling Wii games the software lets you unlock new levels, have new items, secret characters and more! Just download the saves to your Wii SD

Card and they're ready to use. Wii Xploder Cheat Saves and Media Manager also lets you convert your PC movie files to the Wii compatible MJPEG format for playback on TV, as well as import and manage your music and movie files.

The XBOX 360 Component cable includes XBOX 360 Xploder HD Movie Player, allowing you to stream High Definition PC movie files from your PC direct to your XBOX 360 for playback on your HDTV set. Compatible with both Vista and Windows Media Centre PC's, XBOX 360 Xploder HD Movie Player streams files with no "lag" or loss of quality, with movies being converted in real-time and at the same quality as the original file.

The Blaze Premium Cable prices are as follows, and all are available to order at the end of September:

Premium PS3 HDMI Cable-

Premium Wii Component Cable-

Premium Wii Scart Cable-

Premium XBOX 360 Component Cable-

*Not applicable to Wii cables, as Wii does not support these High Definition outputs

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PR/Media Contact:

James Gill

Marketing Manager

Blaze International Ltd.

jgill@blaze-int.co.uk

office: +44 (0) 1302 325225

About Blaze International Ltd:

Blaze International sells and distributes worldwide a comprehensive range of console and PC based media management and video game enhancement utilities and traditional video game accessories under the Xploder and Blaze brand-names.

As an MPEG4/AAC licensee, Blaze provide advanced media conversion of video and music for use on PSP, XBOX 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.

The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector-leading metal packaging.

Proprietary products include: PSP Xploder Movie Player, PSP Xploder Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xbox 360 Xploder Cheat Saves, XBOX 360 Xploder Media Centre, PS2 Xploder Cheat System and Media Centre, Xploder PS2 HDTV Player, Blaze PS2 Mini Pro Shock Wireless Controller, NDS Xploder Cheat Saves and iPod Xploder Media Centre.

Blaze International also provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software - Blaze technology powers the GameShark brand for Mad Catz in the US, Xterminator for Gametech in Japan and the Limited Edition Xploder Lite software that is bundled with the Lexar Gaming Edition PSP Memory Stick PRO Duo.