Black Friday Deals Week

15 ^th November 2010 – Every year, towards the end of November, millions of shoppers on the other side of the Atlantic take advantage of the massive savings offered by retailers around ‘Black Friday’, the discount shopping day that follows Thanksgiving in America. Now, Amazon.co.uk is bringing those incredible deals to the UK with ‘Black Friday Deals Week’, five days of high discount, limited time, limited quantity offers culminating on ‘Black Friday’ (26 ^th November). 

“For many years, shoppers in the US have enjoyed massive savings on great products as a result of the ‘Black Friday’ phenomenon,” said Brian McBride, Managing Director, Amazon.co.uk Ltd. “Amazon is always looking to offer exceptional value for money, especially in the run up to Christmas, and will replicate that activity for the benefit of all customers here in the UK. There will be some fantastic savings on must-have items.”

‘Black Friday’ signals the start of the Christmas shopping period in the US and it is reported that over $10bn was spent by shoppers in America on ‘Black Friday’ alone in 2009.

Offers on Amazon.co.uk will take the form of ‘Lightning Deals’ with a limited quantity of an item being offered at a discount for a short period of time. Once that quantity has been reached or the time limit elapses, the ‘Lightning Deal’ will end. There will be more than 200 great deals available over the five day period including*:

-          Over 60% off Nintendo Wii Consoles

-          Over 60% off Flip Mino High Definition Camcorders

-          Over 60% off Microsoft Xbox consoles

-          Canon PowerShot Cameras at less than half price

-          Over 60% off Eternity Moment Eau de Parfum

-          Over 70% off Pearl Necklaces

-          Sony TVs at half price

-          Coronation Street Golden Anniversary Collection DVD at less than half price

*All discounts from RRP or Amazon.co.uk selling price

“The deals will come thick and fast so customers are advised to check back regularly for significant discounts on items across all product categories,” continued Brian McBride.

Customers can keep track of all the deals by visiting www.amazon.co.uk/blackfriday , by following Amazon.co.uk on Twitter  www.twitter.com/amazonUK or by visiting our Facebook page www.facebook.com/amazonUK  

-ends-

Note to Editors

For further information please contact:

Ben Howes   Amazon.co.uk Ltd

howes@amazon.co.uk       tel: 0208 636 9280

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