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Bird Strike Featherlite Edition

New free edition to introduce new players to the Bird Strike world.

WELLINGTON, New Zealand – July 13, 2010 – PikPok TM today announced Bird Strike TM Featherlite Edition for iPhone and iPod Touch. The new edition is a version of the popular Bird Strike game, which has had more than 1.4 million downloads since release. Bird Strike Featherlite Edition offers unlimited replayability for players of all ages with an endless gameplay mode, OpenFeint Challenges, Leaderboards, Achievements and more. The game can be downloaded for free at: http://itunes.apple.com/us/app/bird-strike-featherlite-edition/id380614034?mt=8

“The Bird Strike community has been very supportive and we want to continue to grow the number of people that are playing a version of the game,” said Jos Ruffell, manager of the PikPok label. “By offering this free Featherlite Edition, we can introduce a new audience of players to the world of Bird Strike as we continue to update the gameplay.”

In Bird Strike, you launch Gerald the Bird into the air at high velocity to see how high he can go. Collect rockets and pick-ups to help him soar higher and avoid obstacles that would stop his ascent. In Bird Strike Featherlite Edition, your goal is to achieve the highest score possible in an endless upward climb.

Bird Strike Featherlite Edition is a fully featured free version of the popular addictive puzzle platform. This version of the game features:

Limitless replayability OpenFeint Challenges, Leaderboards and Achievements Fun filled pickups and powers ups to help you soar higher! Unique Tilt and Boost Gameplay Gerald the Bird!! Very high quality cartoon style art For more information on Bird Strike, please visit: www.pikpokgames.com/birdstrike

About PikPok

PikPok is the iPhone and iPod Touch publishing label and development studio created by Sidhe. With a portfolio of original and licensed entertainment properties in development for the platform, PikPok is positioned to deliver games that appeal to mainstream consumers with pick-up-and-play gameplay, high-quality art, and audio design which provide rich game experiences. PikPok’s has already released multiple #1 paid and free apps including Flick Kick Football and Bird Strike. The studio has also produced Fame, based on the MGM feature film, Flick Kick TM Rugby, Flick Kick TM Aussie Rules, and Flick Kick TM Field Goal. For more information on PikPok, please visit: www.pikpokgames.com

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Contact:

(For PikPok)

International Digital Entertainment Agency

Sean Kauppinen

+1-415-299-2156

sean@ide-agency.com

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