Bigpoint's Heiko Hubertz
The CEO on Panasonic's Jungle, IPTV, acquisitions and the future of free-to-play
We do it already with hardware manufacturers, so you can play Bigpoint titles on HP devices, just find the games channel there. It's something we've been doing for some time. With Panasonic it's a different deal where they're introducing a completely new device and we decided that it could work. We've been so close since the beginning of the development of this device and we both chose Battlestar Galactica as the right game for it. Next year we'll see how successful it can be. It's also a new way to attract people to our games, with them pre-installed on other devices.
Well, that's a question Panasonic has to answer. Panasonic made a call to say, "Hey, we want to develop a device for this target group." And that's exactly the same audience we're targeting at Bigpoint so why not do something together? To be honest it's quite hard to develop a game during the creation of a device that's in development, you always have to change things. But as a new business it's interesting.
Ah, okay [laughs]. It's not a console as such, if I'm talking about consoles I mean something like the Xbox 360. This is a mobile device and mobile is very interesting for us.
We see interest all the time, for the last year. I get contacted by so many media companies and pro-equity funds, but I personally am not interested to sell. I believe in what we're doing here. We have the finest investors like GMT Communications fund here in London, or NBC Universal and of course they want to have an exit in whatever time period, and they're interested to talk to these people. But from my point of view I'm not interested in selling. If someone wants to talk to us, that's not problem, they can do that, but I'm taking care of business.
It's very, very interesting for us, especially for the casual games market. We have a partnership with Logitech and they just recently introduced the Logitech device for TV for the US market. You can play our games on the device, our casual games, through Google TV. It's a completely new market. Going from the PC and the office to now going to the living room and the TV screen. I think it's too early to talk about hardcore games in the area because the devices are too weak in terms of CPU power. For real 3D, for Unity games we need a little more power to handle that. But in the long-term that's an interesting market because it makes browser games playable in the living room and you won't need consoles. That's the big future for browser-based games.
Heiko Hubertz is CEO of Bigpoint. Interview by Matt Martin..