Big Red Button update

SANTA MONICA, Calif. – May 20, 2009 – Big Red Button Entertainment, today announced that the company has spent the last year cultivating its original IP portfolio, building its core team and distributed development platform, and setting up project financing and key strategic partnerships so it can bring a complete production package to entertainment companies or publishers. This new style production company, founded by industry veterans from AAA development studios including Naughty Dog, Electronic Arts and Sony Imageworks, is the first in a new wave of companies mixing alternative funding and strategic partnerships to reduce risk from the production process.

“We have created a company to foster original AAA-caliber game concepts and designs – which the media industry tends to view as the riskiest type of property you can create – and we’ve combined this with a financing and production model that removes the risk for traditional publishers,” said Bob Rafei, CEO and co-founder of Big Red Button Entertainment. “With our carefully-managed distributed development approach, and a veteran team collectively averaging 12 years of experience shipping multi-million selling titles, we strongly believe we have everything needed to produce games that are not just mass-market, but also become part of our popular culture.”

Big Red Button also announced that it is working with a number of top tier strategic partners as part of its production package. Seahorn Capital, an executive production and management consulting firm that specializes in innovative financing solutions and business models, has assisted the founding team with building this unique platform and arranging project financing that will kick in once a distributor is signed.

The company previously announced a unique licensing partnership with Emergent Game Technologies to use and have access to technical resources to exploit their state-of-the-art Lightspeed development framework.

Big Red Button has partnered with leading co-production content specialists, Streamline Studios, and has signed up coding specialists Wholesale Algorithms, to complement the core team in crafting a highly efficient production pipeline and rapid prototyping environment.

About Big Red Button Entertainment

Founded in 2008, Big Red Button Entertainment is a game production company built by industry veterans who understand how to create strong original IP, employ emerging production models, and know the value of mitigating development risks through project financing. The company is bringing the experience of going to the movies to games, where players experience high-quality entertainment without the frustration caused by titles that aren’t designed for the average person. The Big Red Button Entertainment team has worked on titles that have sold more than 36 million units and generated more than $1.4 billion in revenue making the company a premiere partner for publishers interested in superior quality IP franchises that deliver on fun. For more information, please visit: www.brbent.com.

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CONTACT

Sean Kauppinen

International Digital Entertainment Agency

+1-415-299-2156

sean@ide-agency.com