Big League Sports

FOR IMMEDIATE RELEASE

Santa Monica, CA – October 9, 2008 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that it will release Big League Sports for Wii™ this holiday season. Developed by Koolhaus Games exclusively for Wii™, the game offers instant access to the most action-packed moments in sports. The result is a title with a singular focus on putting players in the most thrilling situations while competing in their favorite sports.

“Big League Sports evolves the family friendly 'pick up and play’ sports gaming experience on Wii™,” said Dave Oxford, Activision Publishing. “Featuring some of the world’s most popular sports in one title, ‘game night’ will take on a whole new tone as up to four players swing, kick, dunk, charge and skate their way to victory.”

Six sports are represented for a combined total of 22 events, each using instinctive controls that mimic real athletic movement with the Wii Remote™. Each sport – tennis, basketball, football, soccer, lacrosse and hockey – has its own kind of “hit the shot at the buzzer” kind of heart-pounding action, and this is exactly what Big League Sports captures.

This is the perfect party game or family activity. Big League Sports allows up to four players to compete in a variety of modes, including single game, marathon and tournament modes that offer hours of non-stop action. Players can also view their statistics and overall progress, as well as the trophies they have won. A character creation feature allows players to craft a character to their liking with dozens of customization options.

For more information visit www.activision.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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© 2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Wii is a trademark of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners.

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