Bender/Helper Impact Partners with Embassy Multimedia Consultants

Atlanta - (August 9, 2006) - Bender/Helper Impact (B/HI), a leading entertainment public relations firm, has partnered with Embassy Multimedia Consultants (EMC), the first full-service videogame consultancy with a true multinational outlook, to provide consulting services to the company's interactive entertainment clients.

Effective immediately, Bender/Helper Impact will utilize Embassy Multimedia Consultants as the go-to solution for videogame studios/manufacturers seeking assistance with marketing initiatives, product acquisitions, portfolio assessment, strategic planning, third-party relations, copywriting efforts and development oversight. Staffed by internationally-renowned market insiders from the software/hardware development and publishing, merchandising, marketing, journalistic and retail fields, EMC will offer BHI's clientele a one-stop source for all their domestic and global consulting needs.

"The videogame industry is becoming an increasingly more complex sector for corporate leaders to navigate," said Dean Bender, partner of B/HI. "We're pleased to offer clients a ready means through which to obtain deeper insight into the market."

"As one of the business' leading interactive entertainment PR agencies, we're delighted to provide support to both Bender/Helper Impact and its clientele," said Scott Steinberg, managing director of EMC. "It's a win-win situation for everyone, most importantly game makers."

To explore company services in further detail or request a quote, please visit the Embassy Multimedia Consultants website at www.embassymulti.com.

About Bender/Helper Impact

Established in 1986, Bender/Helper Impact is considered to be the premier interactive entertainment public relations firm. Having represented a wide range of publishers, developers and games-related industry organizations for more than a decade, the agency separates itself from the field by combining strong relationships with both the enthusiast press and the mainstream consumer media outlets.

About Embassy Multimedia Consultants

Embassy Multimedia Consultants, Inc. is a division of MasterWorx Gaming and Technology Group, the interactive entertainment industry's first venture capital fund devoted exclusively to the independent. Headquartered in Atlanta, London and New York, alongside sister agency Loose Cannons, Inc., the firm offers over 40 years of combined experience and insight into the gaming and consumer electronics markets.

For additional information, please contact:

Alison Kurtz, Bender/Helper Impact, alison_kurtz@bhimpact.com, (310) 694-3109

Scott Steinberg, Embassy Multimedia Consultants, ssteinberg@embassymulti.com, (404)306-2000