Ben Sherman(R) Helps Test Drive Unlimited(TM) Create The Ultimate Lifestyle Gaming Experience
Atari reveals Ben Sherman involvement in their highly anticipated racing game
London, England 30th August 2006. Entertainment software publisher and developer, Atari Inc., today revealed details of the involvement of Ben Sherman, the ultimate British lifestyle brand, and the Ben Sherman menswear collection available in their critically acclaimed title for Xbox 360, Test Drive Unlimited.
The Ben Sherman menswear available in-game is taken from the Spring / Summer '06 collection designed around the theme 'The Big Beat', inspired by the Ska, Rude Boy and Two Tone music cultures of the late 70's and 80's.
A complete lifestyle offering of t-shirts, racing jerseys, lightweight jackets, hoodies, denim, shorts, swimwear and of course a range of vintage button-down check shirts!
"Test Drive Unlimited is about experiencing a complete virtual lifestyle. Players will have the opportunity to drive all of the world's best cars in the game, as well as buy lots of stunning luxury property's; they are also going to want to buy their characters the best fashion labels the real world has to offer, and Ben Sherman gives them the opportunity to do just that." Lee Kirton, Head of PR, Atari.
"To be part of Atari's innovative Test Drive Unlimited concept is a greatly exciting project for Ben Sherman. Combining fashion and gaming in order to create the ultimate lifestyle offering for both brands' target audiences was an amazing and groundbreaking opportunity" Jamie Hall, Global Marketing Manger, Ben Sherman.
Packed with the world's most luxurious vehicles, more than one thousand miles of open Hawaiian roads, a challenging single player game and a host of online options, Test Drive Unlimited is the ultimate automotive gaming experience. Test Drive Unlimited is racing reinvented.
Test Drive Unlimited will cruise into stores on Xbox 360 on 8th September 2006, with PC, PS2 and PSP versions to following later in the year.
For further information please visit www.testdriveunlimited.com
About Ben Sherman
Ben Sherman started making shirts from a small factory in Brighton in 1963 and is now presents a complete lifestyle offering including menswear, womenswear, footwear, kids & youth and accessories. Recently Ben Sherman was acquired by US based Oxford Industries, producers and marketers of branded and private label apparel for men, women and children. Ben Sherman is a truly International business and is sold in over 30 countries worldwide. www.bensherman.com
About Eden Games
The second largest game development studio in France, Eden Games has achieved international recognition through the creation of games including V-Rally 1, 2 and 3, Need For Speed: Porsche, Kya: Dark Lineage and Titeuf. Base in Lyon, France, Eden Games is a wholly owned subsidiary of Infogrames Entertainment SA.
About Xbox 360
Xbox 360 is the next-generation video game and entertainment system that places gamers at the center of the experience. Available this holiday season in Europe, Japan and North America, Xbox 360 will ignite a new era of digital entertainment that is always connected, always personalized and always in high definition.
About Infogrames Entertainment and Atari
Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).
The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.
The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Matrix, Dragon Ball Z, Dungeons & Dragons, etc.).
For more information: http://www.atari.com
® 2006 Atari Europe SASU. All rights reserved.
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