Baseball Blast!

FOR IMMEDIATE RELEASE

New York, NY – July 21, 2009 – 2K Sports announced today that Baseball Blast! ®, the only officially licensed Major League Baseball® mini-game experience, will be available this fall exclusively for the Wii™ system from Nintendo. Offering a fun and unique new baseball experience, Baseball Blast! gives fans the opportunity to test their abilities in a variety of unique game modes, including skill challenges, puzzles, and trivia matches. Featuring every MLB team and today’s top baseball stars, Baseball Blast! will also include entertaining play-by-play commentary by popular baseball personalities Rob Dibble and “Mr. Baseball” himself, Bob Uecker.

“Baseball Blast! is the ultimate sports party game that will provide endless amounts of fun and entertainment for fans of all ages," said Greg Thomas, senior vice president of sports development for 2K. “While playing with family or competing against friends, everyone will enjoy the wacky themed mini-games that deliver an exciting new baseball experience.”

With over 20 different baseball-themed mini-games, such as Fly Ball Fury, Carni-ball, Power Pitcher, Bumper Base, Pennant Race, Galaxy Ball, and many more, Baseball Blast! allows fans to fulfill their virtual diamond fantasies by smashing home runs that soar past planets, hitting cannonballs back at pirate ships, and even stealing bases on a baseball diamond inside the Rock prison. Players can also rack up points to unlock trophies and new puzzles, and earn strategy cards to compete against their friends in a fun bonus game. A challenging trivia mode will also be available for fans to test their baseball knowledge, including over 100 questions that range from casual baseball knowledge to stumping even the hardcore baseball fanatics.

Baseball Blast!, published by 2K Sports, is planned for release this fall for Wii. The title is not yet rated by the ESRB. For more information about Baseball Blast!, please visit http://www.2ksports.com/.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official Major League Baseball website at MLB.com © MLBPA-Official Licensee, Major League Baseball Players Association. Visit www.MLBPLAYERS.com, the Players Choice on the web.

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation, actions by governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors) and risks associated with the Company's concluded process to evaluate its strategic alternatives including stockholder litigation arising therefrom. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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CONTACT:

Bryan Lam

2K Sports

(415) 507-7677

bryan.lam@2ksports.com

Chase

Access Communications for 2K Sports

(415) 844-6289

chase@accesspr.com

Meg Maise

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com