Bakugan Battle Brawlers

SANTA MONICA, CA - July 16, 2009 - Activision Publishing, Inc. (Nasdaq: ATVI), and Corus Entertainment’s Nelvana Enterprises announced today that the world premiere of Bakugan Battle Brawlers™ will be at San Diego Comic-Con. Attendees of the famed convention can get their hands on Bakugan Battle Brawlers on Wii™ and Nintendo DS™ for the first time ever when Comic-Con opens its doors to the public on July 23. Bakugan Battle Brawlers will be located in the Spin Master/Bakugan Booth SDCC #3712.

“Bakugan is one of the most popular and successful new properties to come along in years,” said David Oxford, Activision Publishing. “There are legions of fans, desperate to see how the video game versions of their favorite characters and creatures are being handled. For a phenomenon this huge, only an event the size of Comic-Con is the right place for Bakugan to make its debut.”

“Comic-Con is the perfect venue at which to debut our Bakugan Battle Brawlers video game” said Doug Murphy, President, Nelvana and GM, Corus Kids. “Activision has exceeded our expectations as they bring this hit property to life in a new and engaging way for our ever growing audiences.”

Bakugan™ is based on the story of Dan and his friends whose lives were forever changed when mysterious cards fell from the sky. Creating a game from the cards where powerful creatures known as Bakugan battle, it isn’t long before they discover that their hobby is much more than just a simple pastime. Utilizing special game cards Bakugan battle masters roll spheres onto the cards, which activate and transform into Bakugan “battle brawling” action figures. The toy line, developed by Spin Master Ltd., has won three “Toy of the Year” awards from the Toy Industry Association. Bakugan is also an animated cartoon series airing on Cartoon Network in the United States, TELETOON in Canada and many international broadcasters.

Bakugan Battle Brawlers will be released for Wii™, Nintendo DS™, Xbox 360® video game and entertainment system from Microsoft, and PLAYSTATION®3 and PlayStation®2 computer entertainment systems on October 20, 2009. For more information about Bakugan Battle Brawlers, please visit www.bakugan-videogame.com or follow news about the game on Twitter: @bakuganvidgame.

About Corus Entertainment Inc.

Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

About Spin Master

A multi-category children's entertainment company since 1994, Spin Master® has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™ and new boys action phenomena Bakugan Battle Brawlers™. Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and China. For additional information please visit: www.spinmaster.com.

About Now Production

Now Production is a premiere videogame developer founded in 1986 and based in Japan. It has developed games for many major publishers, including Namco, Konami and Activision, working on games such as Katamari Damacy, Dance Dance Revolution and Little League World Series 2008. In recent years, NowPro has started creating original, independent titles and is also involved with developing mobile software and online games.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. 2008 Microsoft Corporation. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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