Bakugan Battle Brawlers: Defenders of the Core

FOR IMMEDIATE RELEASE

SANTA MONICA, CA – October 27, 2010 —Activision Publishing, Inc. (Nasdaq: ATVI) today announced Bakugan™: Defenders of the Core is now available for Wii™ and Nintendo DS™, the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and PSP® (PlayStation®Portable) system. Fresh from the success of the previous Bakugan video games, along with the continued popularity of the hit television series and Spin Master’s award-winning line of toys, Bakugan™: Defenders of the Core puts players in direct control over towering Bakugan as they brawl among larger-than-life environments, attempting to save the world from a mysterious invading force known as the Vexos.

As the only person left on the planet still able to use Bakugan in brawls, players will take direct control of 20 fan-favorite Bakugan, using customizable ability cards to unleash devastating attacks, pulverizing enemies and thwarting their foes. The immense scale and power of Bakugan will be at their fingertips as players battle six-story tall creatures throughout massive, destructible environments. The Vexos have invaded numerous spots around the world, and in their wake they’ve populated it with an expansive network of trained guards and sophisticated security systems.  Between brawls, players must sneak through and explore these highly guarded areas as they search for people and items which can aid them in their mission to save the Earth.

In Bakugan™: Defenders of the Core players can also battle against friends in the game’s three multiplayer game modes.  Console versions feature fast-paced split-screen battles, while the handheld versions of the game bring the same intense action to players linked over wireless connections.

Bakugan™: Defenders of the Core was developed by NOW Production and is rated “E10+” (Everyone 10 and up) by the ESRB. For more information on the game, visit http://www.bakugan-videogame.com or follow on Twitter @bakuganvidgame. 

About Corus Entertainment Inc.

 Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

About Spin Master 

A multi-category children's entertainment company since 1994, Spin Master® has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™ and boys action phenomena Bakugan Battle Brawlers™.  Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and China.  For additional information please visit: www.spinmaster.com.

About NOW PRODUCTION Co., Ltd

NOW PRODUCTION is a premiere video game developer founded in 1986 and based in Japan. It has developed games for many major publishers, including Bandai Namco, Konami, Sega and Activision, working on games such as Katamari Damacy, Little League World Series 2009/2010, and Bakugan Battle Brawlers. In recent years, NOWPRO has started creating original, independent titles and is also involved with developing mobile software and online games.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. 

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©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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Edith Yang

Sandbox Strategies

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