BAFTA Announces E4 / Channel 4 Coverage For The British Academy Video Games Awards in association with Nokia N-Gage & PC World
London, 27th September 2006: The British Academy of Film and Television Arts today announced that E4 will be filming this year's British Academy Video Games Awards for a one-hour special to be broadcast at a later date. The awards ceremony will reward the individuals behind the very best in artistic, creative and technical innovation for video games, and will be held at the historic Roundhouse on 5th October, hosted by Vernon Kay.
The programme will first be broadcast on E4 on 17th October and then repeated on Channel 4 as part of their T4 strand on Sunday mornings.
Sangeeta Bhaskar, Deputy Commissioning Editor T4 & Music, said, "There is a great synergy between the E4 audience and fans of video games - and we're really pleased to be part of an innovative event like this, and to be there right from the very beginning".
Paul Jackson, chairman of the BAFTA Games committee commented, "With The 2006 British Academy Video Games Awards broadcast on E4 we will be reaching the people who are most in touch with the world of videogames. This will ensure The British Academy Video Games Awards reach a widespread and relevant audience and provide the benchmark of quality for the year's best games."
With the full support of the industry together with ELSPA, TIGA, the London Development Agency and a BAFTA Video Games committee comprising senior executives and creatives from Microsoft, Sony, Eidos, Activision, Nintendo, Sega, EA, and Ubisoft , the Awards are now poised to be the global benchmark for excellence in video games.
The British Academy Video Games Awards will be the feature event of the newly-established London Games Festival. For more information please visit www.londongamesfestival.com.
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About BAFTA
The British Academy of Film and Television Arts is the UK's leading organisation dedicated to the recognition and promotion of excellence inthe fields of the moving image. Renowned for its high profile Film & Television Awards ceremonies, the prestigious BAFTA mask has long been seen as a symbol of excellence.
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