BackStab

 “We are truly excited to continue our support of Xperia Play with an exclusive release of BackStab, bringing the action adventure experience to a new level,” said Gonzague de Vallois, senior vice president Publishing of Gameloft. “We already have a strong line-up for Xperia PLAY and its capabilities as a fully enabled smartphone with dedicated gaming controls make this device one powerful contender in the gaming space.”

“We are delighted that Gameloft have chosen to launch this stunning new title first on Xperia PLAY. BackStab sets a high benchmark graphically and technically for gaming on a smartphone and it is a fantastic addition to the fast growing portfolio of quality releases for Xperia PLAY”, said Steve Walker, Head of Marketing for Sony Ericsson.

Set on an 18 ^th century Caribbean island, BackStab is an epic story of revenge. Hero Henry Blake has been falsely accused of treason and will go to all means to seek vengeance on his British jailers. With a game play mixing action and adventure, BackStab incorporates an open 3D environment for free roaming. Coupled with dynamic combat systems and counter-attacks, missions include side quests and activities such as duels and races.

Gameloft will have 10 games available at launch with two of those titles, Asphalt 6: Adrenaline and Star Battalion embedded on the device. BackStab will be available Q2 2011.

About Gameloft

A leading developer and publisher of digital, online and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set top box, connected TVs and consoles. Gameloft partners with leading international brands such as UNO®, Spider-Man®, James Cameron’s Avatar™, Ferrari® and Sonic Unleashed®. Gameloft also operates its own established franchises, such as Real Football, Asphalt™, Modern Combat 2 : Black Pegasus and N.O.V.A Near Orbit Vanguard Alliance®. Gameloft is present in all continents, distributes its games in 100 countries and employs over 4,000 developers.

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).

About Sony Ericsson

Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press .

Contact:

Sanette Chao

Director, Public Relations

Tel 212.994.2495

Email: sanette.chao@gameloft.com

For more information, consult www.gameloft.com