Axe Attacks in Edinburgh

Monday 14 August 2006/...The volume of the Edinburgh Interactive Entertainment Festival is scheduled to go all the way up to 11, as publisher RedOctane has confirmed details of Guitar Hero II's first European public performance.

Guitar Hero II's public screening session runs as part of the EIEF between 11:00am and midday on Tuesday 22nd August, at the Odeon, Lothian Road.

This will be the first time members of the public will be able to see, hear and even try Guitar Hero II's new multiplayer modes which allow two players to co-operatively play Rhythm, Lead and Bass guitar parts.

The game's track list remains confidential, but an early selection will be demonstrated at the event.

Tickets for the screening are free, and issued on a first come, first served basis from any Gamestation in Scotland. A limited allocation of tickets will be available from the Odean, Lothian Road, on the day.

Industry attendees of the previous evening's EIEF party at the Jam House on Monday 21st August will have the opportunity to win a place playing Guitar Hero II on-stage in front of a packed audience. Guitar Hero II trials will be held during the evening, with the very best offered a headlining slot on the main stage.

"The Edinburgh Interactive Entertainment Festival is all about celebrating the cultural impact of games - and Guitar Hero is perhaps the finest example of this," says Dave Noble, business development, RedOctane. "Never before has a game boasted such widespread appeal, with everyone male, female, young and old able to enjoy rocking out with the included Guitar Hero SG controller. Edinburgh is the perfect place to introduce the sequel, and we can't wait to see the reaction from both industry and consumer alike."

The Edinburgh Interactive Entertainment Festival takes place at the Royal College of Physicians on Monday, August 21st, and at the Odeon, Lothian Road, on Tuesday, August 22nd. For more information, please go to www.eief.co.uk.

A European release date for Guitar Hero II will be announced soon.

Ends

For more information on the Guitar Hero family of games, please contact Simon Byron or Leo Tan at Barrington Harvey:

+44 (0)1462 456780 / firstname.surname@bhpr.co.uk

For more information on Edinburgh Interactive Entertainment Festival, please contact Debi Coster or Helen Page at Barrington Harvey: +44 (0)1462 456780 / firstname.surname@bhpr.co.uk

Note to editors:

Guitar Hero & ® 2005 RedOctane, Inc. RedOctane® is a registered trademark of RedOctane, Inc. and Activision is a registered trademark of Activision Publishing, Inc. Game engine code ® 2005 Harmonix Music Systems, Inc. Developed by Harmonix Music Systems. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

RedOctane® is a registered trademark of RedOctane, Inc. "Guitar Hero" and "Guitar Hero II" are trademarks of RedOctane, Inc. ®2005-2006 RedOctane, Inc. ALL RIGHTS RESERVED. All other trademarks belong to their respective owners. Developed by Harmonix Music Systems.

2005-2006 RedOctane, Inc. ALL RIGHTS RESERVED. All other trademarks belong to their respective owners.

About EIEF06:

The Edinburgh Interactive Entertainment Festival (EIEF) celebrates the best of the interactive entertainment industry and creates an environment where the development and publishing community can celebrate the latest creative milestones and look to future innovations.

EIEF06 is managed by a committee drawn from all areas of the industry, including publishers, developers and the two industry trade bodies; The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment & Leisure Software Publishers Association (ELSPA) www.elspa.com .