Avalon Heroes

Munich, Germany, May 19, 2010

The online RTS RPG Avalon Heroes is all about the eternal battle between the two factions of Aeonia and Oriens. From now on, yet another fight will be part of this conflict, following hot Internet discussions: pirates vs. ninjas. For, with the new update, two additional characters join the already impressive cast of heroes – Aeonia is supported by the red pirate Drake, while the ninja-like Mitsuki has chosen the Oriens side.

The two newcomers are as different as they could be. With his cannon claw, Drake the pirate is a melee brawler who, among other things, can attack several opponents at once and drain their energy, or hurl the huge anchor of his ship, the Sea Serpent, at his hapless foes. In contrast, Mitsuki, a fast and nimble stealth expert, is best suited to quick ambush attacks. Her special abilities allow her to hide in the shadows, find out the weak points of her opponents and strike after making herself invisible. But those are only a few of the qualities the new heroes have to offer. Aeonia or Oriens? Pirates or ninjas? The final decision lies in the hands of the player.

Obviously, this is a good time for the Hero Guide contest. With more than 40 heroes available in Avalon Heroes, there is much to learn for newcomers and veteran players alike. Users who are already quite familiar with one or more of the heroes now get to share their valuable knowledge with other players. The Hero Guide contest, held by alaplaya and the European Sports League (ESL), will run through June 6, 2010, offering lots of attractive prizes. Contest details as well as information about what a guide entry should contain and what the prizes are can be found at www.esl.eu/eu/avalonheroes/news/123127.

For more information about Avalon Heroes, please visit the official website at www.avalonheroes.alaplaya.net. The online RTS RPG in the European ESL is located at www.esl.eu/eu/avalonheroes.

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alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, LOCO - Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

ESL:

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de