Avalon Heroes

- to be published immediately -

Munich, Germany, March 18, 2010

Honor, glory, and even more hero power: Following the launch of the online RTS RPG Avalon Heroes, online games publisher burda:ic already provides a new, free update to all real-time strategy and role-playing fans. The thrilling free-to-play title, developed by Wemade/Movon, now features two new heroes with unique skills and attack moves and a tantalizing appearance. Moreover, Avalon Heroes now also offers numerous technical refinements that guarantee an even better gaming experience for all players.

Meet the exciting new heroes: The water goddess Subaekrim is an expert in medium-range attacks and can take on several opponents at once. The powerful Oriens fighter uses her "Gate of the Sea Dragon" to summon a fearsome sea monster from the depths of the ocean, thus turning the tide on the battlefield. She is also assisted by a gigantic tentacled beast that keeps her opponents in check through cyclones and a formidable tidal wave. But Aeonia fighter Lejena matches her power. With her mastery of ranged attacks, she strikes quickly from a distance to eliminate her foes. The queen of the air has a few trumps up her sleeve and badly damages her opponents through lightning-fast air pressure attacks.

Avalon Heroes offers a great gaming experience in many aspects: besides battle and adventure modes, it also features a scenario mode with a huge single player campaign and an exciting storyline. No matter which faction they join, Oriens or Aeonia – Avalon Heroes appeals to both newbies and veterans of the genre. The title is also closely associated with e-sports in the Electronic Sports League (ESL), and new, fantastic cup tournaments for this online RTS RPG will be held in the future as well. The official client at www.avalonheroes.en.alaplaya.net/download is only a few mouse clicks away, completely free of charge.

For more information about Avalon Heroes, please visit the official website at www.avalonheroes.alaplaya.net. The online RTS RPG in the European ESL is found at www.esl.eu/eu/avalonheroes.

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Background:

alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

About ESL

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de