Avalon Heroes

- to be published immediately -

Munich, Germany, June 8, 2010

Avalon Heroes is the Eldorado of DotA gamers! 44 heroes, a mission mode with eleven stages, a battle mode with seven maps, and adventure and scenario modes offer a world of fun. The new sales event holds several special offers in store for the community of the online RTS RPG: Six hot hero packages including one character each, 1,250 skill points, 20,000 Arons, and the items "Stone of Hero" and "Scroll of Reaffirmation" have become more affordable than ever. Moreover, the official website ( www.avalonheroes.alaplaya.net) reveals further details about heroes Yohong, Bazraal, Kazure, Gandilva, Ellinese, and Adelia. The huge popularity of Avalon Heroes was impressively demonstrated by the "Avalon Heroes Action" contest on YouTube. burda:ic would like to thank the large number of fans who participated, and is giving away great heroes and useful items to all the winners.

For more information regarding Avalon Heroes, please visit the official website www.avalonheroes.alaplaya.net. The online RTS RPG can be found on the European ESL site at www.esl.eu/eu/avalonheroes.

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alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, LOCO - Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

ESL:

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de