Avalon Heroes

- to be published immediately -

Munich, Germany, April 29, 2010

Most of all, the online RTS RPG Avalon Heroes is associated with spectacular battle scenes. Now, all players can try their hand at being a movie director and submit their very best scenes to the YouTube video contest "Avalon Heroes Action". It's as easy as this: Participants film their favorite hero in action for no longer than four minutes, and then upload their clips at YouTube. That's all! The three best videos each win a packet containing useful items and new, still secret heroes.

Talking about secret: Look for brand-new interviews with the world's best e-sports champions directly from this year's CeBIT trade show at the alaplaya YouTube channel ( www.youtube.com/user/alaplayaMovies) and the official website of the Electronic Sports League ( www.esl.eu/eu/avalonheroes/cebit_videos). If you have always wanted to watch e-sports legends Jang "Moon" Jae Ho from South Korea and Manuel "Grubby" Schenkhuizen from the Netherlands play Avalon Heroes, make sure you do not miss this opportunity.

For more information abut the YouTube video contest "Avalon Heroes Action", please visit the official website at www.avalonheroes.en.alaplaya.net/teasers/15475.

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Background:

alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, LOCO - Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

ESL:

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de