Avalon Heroes

Munich, Germany, January 27, 2011

Avalon Heroes brings them all together! Joe Average Player or gamer elite, the free-to-play online RTS RPG guarantees all players another year of thrilling matches, brand-new contents and plenty of eSports.

WeMade FOX are talking shop

254,251,200 – what could this impressive figure signify? Pretty incredible, but true: this is the number of possible combinations for 5vs5 matches in Avalon Heroes' battle mode when players compile a team from the heroes that are available so far. Per faction, that is! The world-famous eSports aces from the WeMade FOX Clan are now sharing this and other insights at the official website of the Electronic Sports League. The first three installments of this sensational series of articles are now available at www.esl.eu/eu/avalonheroes, with more to follow soon…

Patch features heroes and trade system

Today's update also provides Avalon Heroes fans with several new features. For one thing, two new heroes are making their debut: "Jack Sheppard", a sneaky assassin who likes to attack from a great distance on one side, and melee fighter "Kurotsuki", who is strong as an ox, on the other. In addition, new costumes are now available for "Subaekrim" and "Baratsh". The greatest innovation, however, is represented by the trade system which is based on recommendations from the community, and has now made its way into the game. This means that, for the first time, Avalon Heroes players are given the opportunity to trade directly among each other.

Video episodes, prize draw, and more

Besides the series of articles from the eSports champions, a number of fascinating new video episodes also await all fans of the game. No less than six contributions that explain Avalon Heroes in great detail will be uploaded to alaplaya's youtube channel in the next couple of days. The first two episodes are already online and can be viewed at www.youtube.com/user/alaplayaMovies. With a little luck, fans can even get their hands on some awesome prizes: Besides a bunch of great in-game stuff, we are giving away a keyboard or mouse signed by "Moon", and an Avalon Heroes poster signed by "Grubby". So, exploring the site is definitely worth it!

But wait, there is more: The great Avalon Heroes EMS finale is now also available as a video on the official ESL website. To view or download the gripping matches between true eSports champions, you should definitely check out www.esl.eu/eu/avalonheroes/news/130239.

Avalon Heroes is free to play! For more information, please visit the official website, www.avalonheroes.alaplaya.net. The games client is available for free download at www.avalonheroes.alaplaya.net/download.

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About burda:ic & alaplaya

burda:ic GmbH is a leading publisher of free PC online games with headquarters in Munich, Germany. The company markets and distributes massively multiplayer online games (MMOG) such as LOCO – Land of Chaos Online, Avalon Heroes, S4 League, and Florensia. Since its launch in the summer of 2007, the innovative alaplaya games platform has grown immensely. For more information about burda:ic, please visit www.burda-ic.com.

About ESL

With more than 2.7 million members, the Electronic Sports League (ESL) is the largest and most important computer gamers league in Europe. Founded by Turtle Entertainment GmbH in 2000, the ESL offers a platform with more than 3,500 leagues and games from all genres, hosting hundreds of thousands of matches every month. The ESL website, www.esl.eu, receives more than ten million visits (IVW) per month. For more information, please visit www.turtle-entertainment.com.

Press contact:

Björn Sturm

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 89 / 30766859

Mobile: +49 151 / 12290207

E-mail: bs@gaertner-pr.de