Avalon Heroes

- to be published immediately -

Munich, Germany, July 02, 2010

The Soccer World Cup in South Africa is growing more exciting by the day, and thrilling fans of the round leather ball around the world. DotA players now also get to experience the special atmosphere in the free-to-play online RTS RPG Avalon Heroes. Soccer enthusiasts can now join the battle with brand-new jerseys and show their support. A total of ten heroes – such as Subaekrim, Masamichi, Juajin, and Secmat – present themselves wearing the colors of different nations. And there is still more: The new arena mode and the adventure mode are highly popular with the DotA fan community. While in the arena mode players face dangerous enemies alone for a chance of winning a huge Aron jackpot, the adventure mode, like soccer, is all about teamwork. True to the motto "One for all and all for one," up to eight players team up to battle hordes of monsters and acquire rare treasures together.

For more information regarding Avalon Heroes, please visit the official website www.avalonheroes.alaplaya.net. The current game client, including the latest update, can be downloaded free of charge from www.avalonheroes.alaplaya.net/download.

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alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, LOCO - Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

ESL:

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de