Avalon Heroes

Munich, Germany, March 30, 2010

The curtain rises on the second qualifying round of the ESL Major Series (EMS). At www.esl.eu/eu/ems/season6/avalonheroes/news/117477, the Electronic Sports League (ESL) is looking for more contestants for the first season of the gripping online RTS RPG Avalon Heroes. As of 8 p.m. (CET) tonight, the slogan is once again: "All items allowed!" Only the new heroes Subaekrim and Lejena cannot be used in these matches. Of course, there are prizes as well: the ESL is giving away 5,000 euros in prize money during the EMS. Get ready now, because the next big event is just around the corner. The Avalon Heroes cup series will begin on April 12. 100 euros in prize money are waiting to be won in two qualifying cups each month. In the finals, which will be held each quarter, winners will receive a further 200 euros. Anyone interested in joining the cup series can already register at www.esl.eu/eu/avalonheroes/news/118446.

For more information about Avalon Heroes, please visit the official website at www.avalonheroes.alaplaya.net. The online RTS RPG in the European ESL is found at www.esl.eu/eu/avalonheroes.

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Background:

alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

About ESL

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de