Avalon Heroes

- to be published immediately -

Munich, Germany, March 23, 2010

It's almost time! All players can still register for the first qualifying round of the ESL Major Series (EMS) of Avalon Heroes, beginning at 8 p.m. (CET) tonight. The Electronic Sports League (ESL) is looking for contestants for the first season of the new online RTS RPG at www.esl.eu/eu/ems/season6/avalonheroes/news/117477, and is giving away 5,000 euros in prize money during the EMS. Three more qualifying cups will be held in the coming weeks to determine the best teams. With a team size of "5on5", the first round will be played on the maps "Mine of Oblivion", "City of Ancients", "Crossroad of Death", and "Swamp of Immortal". The four best teams from each qualifying cup will then enter the ESL Major Series in the "Best of 1" mode.

For more information about Avalon Heroes, please visit the official website at www.avalonheroes.alaplaya.net. The online RTS RPG in the European ESL is found at www.esl.eu/eu/avalonheroes.

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Background:

alaplaya:

The free-to-play games portal alaplaya.net offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as North and South America, at www.alaplaya.net.

burda:ic:

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia. For further information, please visit www.burda-ic.com.

About ESL

With over 2.3 million registered members and more than 570,000 registered teams, the Electronic Sports League (ESL) is the largest and most prominent league for computer gamers in Europe. Founded by Turtle Entertainment GmbH in the year 2000, ESL provides a platform with more than 3,500 leagues and games from all genres, and currently some 220,000 matches played each month. The ESL website counts more than 1.1 million unique visitors and over 10,000 new registrations each month. For more information, please visit www.esl.eu.

Press contact:

Dirk Gärtner

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 - 30766856

Mobile: +49 (0)151 - 15166249

E-mail: dg@gaertner-pr.de