With the lowest spec model now undercutting Nintendo's soaring Wii, Microsoft Europe boss Chris Lewis believes the wide range of family-friendly services offered by 360 are key to the company's mass-market ambitions
The console war intensified this week, with senior Xbox exec boss Chris Lewis branding disc formats a thing of the past as Microsoft slashed the price of 360 in Europe — with the entry level model now half the price of Sony's Blu-ray supporting PS3.
With the price of Xbox 360 models slashed this week, Microsoft Europe boss Chris Lewis believes the aggressive move will help snare the elusive casual consumer, while reinvigorating the platform in places where it is being outsold by PlayStation 3.
Twelve hours after being unveiled as the president of Infogrames, Phil Harrison this morning delivered his first speech to colleagues and key press in Manhattan's Ritz-Carlton hotel
With the ink barely dry on Phil Harrison's new contract with Atari, his new colleagues were already lining up this week to praise the former PlayStation figurehead's appointment.
Gearbox Software boss Randy Pitchford believes that the success of Valve's Portal as part of the Orange Box marks a strategy that could be the way forward for his studio.