Audi A1 Beat Driver

Wednesday, September 29th 2010 - Following the success of the Audi A1 Beat Driver app on Apple iPhone and iPod Touch, the game now gets its fully optimised release for Apple iPad.

To mark its arrival, the iPad version comes with two FREE and EXCLUSIVE new bonus tracks from I Blame Coco with her recently released new single ‘Self Machine’ and I Am Giant’s breakthrough single ‘City Limits’. Both tracks are accompanied by special bonus features with cover artwork, artist biographies and photo features.

Coco Sumner of I Blame Coco commented:

"I'm excited that Audi have decided to include 'Selfmachine' in their new app game, the game is awesome. Enjoy!”

Audi A1 Beat Driver for iPad now delivers 19 FREE NEW MUSIC TRACKS. As well as I Blame Coco and I Am Giant the app features some of the best upcoming artists from around the world including La Roux, White Lies, Metric, The Rakes, Tommy Sparks, Don Diablo and Spleen United to race against in the driving game.

In the game you steer your Audi A1 to collect the markers and avoid the hazards as you speed through a kaleidoscopic 3D world of sound and colour. Increase your score by collecting the bonus icons and don’t forget to clear your multiplier gauge (which builds up as you collect more points) to boost your multipliers and achieve the highest score possible.

The app comes with a host of exciting features: get your name on the global Audi A1 Beat Driver leader board; challenge other players’ high-scores; post your scores to Facebook & Twitter and choose to find out more about the Audi A1 - the next big Audi.

Tim Gotthardt, team leader online marketing, AUDI AG, explains:

‘With the popularity of Audi A1 Beat Driver on iPhone & iPod Touch it seemed only natural that we should bring the game to iPad. Of course being Audi we wanted to make sure the game would be of the highest quality on this fantastic device so we have reworked the assets to take full advantage of the iPad graphics and also added something extra with these two new bonus tracks.’

The Audi A1 Beat Driver is available for download free from the App Store: http://itunes.apple.com/us/app/audi-a1-beat-driver-for-ipad/id392937971?mt=8

A video trailer for the app is also available here:

https://files.me.com/thomasapage/cnjs14.mov

Screen Shots are available here:

https://files.me.com/thomasapage/y3zf81

-End-

For media enquiries, please contact:

Tom Page

PlayReplay

Tom.page@playreplay.net

+44 7980 056 067

AUDI AG

AUDI Group sold around 950,000 cars in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By 2015, Audi plans to significantly increase the number of models in its portfolio to 42.

Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the newly established Audi Environmental Foundation.

Full track list:

1. “Self Machine” I Blame Coco – (exclusive to iPad)

2. “City Limits” I Am Giant – (exclusive to iPad)

3. “Accelerate” Torpedo

4. “I’m A Rope” Tommy Sparks

5. “Strength In Numbers” The Music

6. "Farewell To The Fairground" White Lies

7. "Gold Guns Girls" Metric

8. “1989” The Rakes

9. “Bulletproof” La Roux

10. "Digital Age” After The Fall

11. "Want U" Lo-Fi-Fnk

12. "Gimme Sympathy" Metric

13. "I\'m Not Your Toy - Jack Beats Remix“ La Roux

14. "Love Affair Strapped In Electric Chair" Torpedo

15. "Suburbia" Spleen United

16. "Death" White Lies

17. "Where I Belong (Life Is A Festival)" Don Diablo

18. "Earthquake threat" Torpedo

19. "A Funny Thing (Dan Grech Final Mix)" Penguin Prison

Critics comments on the original app iPhone & iTouch version:

"Combining traditional racing game mechanics with the rhythm-based gameplay of Guitar Hero and Tap Tap Revenge, AUDI AG's Audi A1 Beat Driver is not your typical iPhone game. Add to this the fact that it's free, and you have something definitely worth checking out." - MacWorld

“Rhythm, music and racing come together like never before on iPhone” - Spike.com

"Audi A1 Beat Driver looks fantastic and has opted for good music" - iPhoneclub.nl

“Audi A1 Beat Driver is a fast-paced driving game in which you will discover new music & rock bands” - Smartappli.com

"...surprisingly feature-packed for a free app" - Pocket Gamer

"The graphics are well executed, and the overall quality is what you would expect of an Audi product" - iPhone Life