AT&T SCORES GOLD IN THEIR FIRST-EVER ADVERGAMING CAMPAIGN
Game Trust Delivers 87,000 Hours of Dedicated Brand Exposure for AT&T in Weeklong Online Pool Tournaments
FOR IMMEDIATE RELEASE
Telecom Leader Taps the Burgeoning Online Gaming
Sector to Debut New Branding and Logo
New York, NY - April 18, 2006-Game Trust,
the leading infrastructure provider for premium online casual
games, today announced the results of AT&T's first-ever
advergaming campaign. Designed and implemented by Game Trust,
in conjunction with media buying agency Oridian, the AT&T
campaign generated more than 87,000 hours of dedicated brand
exposure for the telecom leader, far surpassing AT&T's
campaign goals.
Coinciding with the Winter Olympics, the advergaming campaign
was conceived to maximize consumer time with AT&T's new
branding and logo. Game Trust created multiple, branded
online pool tables and tournaments, including 8-Ball, 9-Ball
and Snooker, available exclusively on Miniclip.com, the
world's largest dedicated online gaming destination. The
weeklong tourneys featured a powerful AT&T presence
through:
· Banner Advertisements
· Sponsored Navigation
· Sponsored Logos
· Branded Tournament News-"AT&T Presents"
· Embedded Branding-"New AT&T Logo on the Pool Table
Tops"
As the leader in the exploding online casual games
marketplace, Game Trust offers a singular point of entry to
literally hundreds of millions of engaged gamers. Powering
three of the world's five largest gaming portals-and with a
direct-to-consumer reach of nearly 100,000-Game Trust offers
advertisers customized and scalable solutions that allow them
to forge emotional and sustained connections with audiences
of all sizes.
"Our promotion with AT&T yielded 7.8 minutes per user per
game of intense interaction with the brand," said Adeo Ressi,
CEO of Game Trust. "We're excited to over-deliver on
expectations and to put another nail in the coffin of the
30-second TV spot."
About Game Trust
Founded in 2002, Game Trust (www.gametrust.com) is the economic engine of
innovation in games with the leading platform for premium
game play. The Game Frame platform is the industry standard
for deploying community and transactions within online casual
games. Licensed by leading distribution outlets worldwide,
the platform reaches an audience of tens of millions of
gamers each month. Award winning games, such as "Shroomz,"
are released by top developers on the platform to reach
millions of players with new premium play models. The Company
is venture backed with offices in New York and Denmark.
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Contact:
The Morris + King Company
Andy Morris / Lane Buschel
212-561-7465 / 212-561-7454
andy.morris@morris-king.com
lane.buschel@morriis-king.com