Atlus U.S.A., Inc To Release Puyo Pop Fever For The Nintendo DS™ In April 2005

FOR IMMEDIATE RELEASE

Irvine, CA, February 23, 2005 - Atlus U.S.A., Inc., a leading publisher of interactive entertainment, announced today its plans to publish Puyo POP FEVER, the classic action-puzzle game scheduled to ship in April 2005 for the Nintendo Game Boy^® Advance. Puyo puzzlers rejoice as the fever returns on the Nintendo DS with exclusive features not found on any other system! With its unique Touch Screen control and 8-player simultaneous puzzle action with a single Game Card, this is the definitive version of the classic puzzle game.

"Hey Gail have you seen this game!?," said Bill Alexander, former Project Lead turned puyopopping junkie at Atlus U.S.A., Inc. "It's Puyo POP FEVER for the DS!"

"Yah we just licensed it and we're putting it out in the spring."

"Dude, did you know that you can literally play this thing forever!?"

"Um yeah, it does have that very cool endless mode, which the last time I checked means

forever."

"Oh and did you know that you can play up to 8-players with a single Game Card!? Dang! How can you beat that!? If I meet someone at the airport and they have a DS and I have my DS, we could play while we were at the airport because they don't even need their own card and I would just upload the game to them, just like magic! That is soooo cool!

"Yah that's what single-card download play means... You alright, Bill?"

"Hey, Gail can you finish this without me? I gotta show the testers my new puyo techniques..."

"Well there you have it folks, we may have lost a Project Lead, but at least you'll be able to get your hands on this incredibly fun puzzle game when it hits stores this spring. And hopefully you'll keep your sanity in the process."

About Puyo POP FEVER

Everything that you loved about Puyo POP is here as you puzzle your way through the ultimate combo creator: Fever Mode! This is where you'll throw as many chains together as possible in order to crush your opponents with unbreakable Nuisance Puyos. When the Giant Puyo appears, change its color and watch those triple and quadruple Puyo combos pop. You can go it alone and go for top score in Endless Mode and the brand new Story Mode, or play with up to 8 players with single-card download play! Do you have the fever!?

Puyo POP FEVER Key Features:

• DS Exclusive! Play up to 8 players with Single-Card download play!

• DS Exclusive! Unique touch screen controls!

• Play as any one of 14 crazy characters.

• New puzzle pieces feature triple and quadruple sets.

• Customize your Puyo POP game to your liking!

• Jump right into the action or learn advanced techniques in the training course.

Puyo POP FEVER has a suggested retail price of $29.99 and has been rated E" by the ESRB.

About Atlus U.S.A., Inc.

Located in Irvine, CA, Atlus U.S.A., Inc. is a publisher of challenging and engaging video games for a variety of platforms including Microsoft's Xbox and Sony's PlayStation^®2. Atlus is best known for releasing unique RPGs and Strategy RPGs such as Ogre Battle, Tactics Ogre, Disgaea: Hour of Darkness, Wizardry, Persona, Shin Megami Tensei: Nocturne, and the upcoming SMT: Digital Devil Saga. For more information visit: www.atlus.com.