AT New Media Licenses Uclick For KooZac

Birmingham, UK, July 9 2007. Licensing agency AT New Media has brokered a worldwide licensing agreement between mobile games publisher Uclick and Ben Cusack, the creator and owner of the award-winning internet game KooZac.

KooZac has been described as 'Tetris Meets Sudoku' and won the 2007 Channel 4 Award for 'Best Interactive Viral'. The game was also a Finalist in the International Mobile Gaming Awards 2007 and has been played to date on the internet by almost half a million unique users.

Uclick is a leading publisher of interactive entertainment content, including games, and is headquartered in Kansas City, USA. Uclick will develop and publish advanced versions KooZac to be played on mobile telephones and on 'pay to play' internet games sites.

Uclick will make the game available to consumers through its customer distribution channels with an international release of the games in multiple digital formats such as web, download games and mobile.

Games publishers, website owners and mobile network operators are enjoying rapid growth in the market for 'casual' games, as more and more people get the habit of playing quick games to entertain themselves for short bursts of time. KooZac is perfect, because it satisfies gamers who like to be tested, but not defeated, by an intriguing puzzle game.

Chris Pizey, Chief Executive Officer of uclick said: "We are very pleased to have secured the license for KooZac and look forward to creating more and more new versions of the game, to satisfy the demand from existing KooZac fans and to introduce this compelling game to more and more people."

Ben Cusack, Creator of KooZac, said: "I have been very impressed by Uclick, because of their enthusiasm for KooZac and because of their dynamic approach to marketing games."

Paul Comben, CEO of AT New Media, said "We are very pleased to have negotiated this licensing agreement between uclick and Ben Cusack and very much look forward to the successful extension of the fantastic game of KooZac to new markets and consumers. Next, we are negotiating with potential licensees to launch the game on other platforms, including the leading consoles and handheld games devices."

ENDS

Notes To Editors:

Website addresses for Each Party:

Uclick - www.uclick.com

KooZac - www.koozac.com

AT New Media - www.atnewmedia.com

About Uclick

uclick is the largest packager and distributor of comics and word games on the Web.

uclick syndicates the highly sought-after work of more than 100 content creators. uclick represents the names people know.

uclick's content offering includes Garfield, Doonesbury, Cathy, FoxTrot, News of the Weird, The Motley Fool, Dear Abby, Universal Crossword and many other top-quality comic strips, games and text features. And we'll be developing the next generation of familiar names. Stay tuned.

uclick delivers content to hundreds of clients, including major consumer and news portals. Our clients include Yahoo!, MSNBC.com, washingtonpost.com, CNNi and hundreds of others.

uclick was formerly Universal New Media, the digital media division of Andrews McMeel Universal -- the largest independent newspaper syndicate in the world and an emerging leader in book and calendar publishing and gift and stationery merchandising.

About Ben Cusack

Ben Cusack is the creator of KooZac and many other viral games and creatives. Ben has worked in the mobile and online creative entertainment sector for 10 years and is a well-respected writer and commentator on the industry.

Why did I create KooZac? - "I was looking to create a dynamic suduko, mathematic challenging fun game, that could be played across many different platforms."

What next for KooZac? - "I have a number of variations, levels and challenges that we'll release to keep the game fresh and fans coming back."

About AT New Media

AT New Media is a licensing agency and consultancy, offering a comprehensive range of services to brand owners, content providers and merchandise licensees. AT New Media is positioned at the junction where new media meets brand licensing, offering a high level of expertise and experience in some of the most rapidly evolving new interactive platforms including mobile phones, the Internet, Digital interactive TV (DiTV) and videogames. AT New Media achieved worldwide recognition with licensed merchandise for The Annoying Thing aka Crazy Frog: the first character to emerge from new media into the mainstream.

Contacts for editors:

AT New Media: Maribel Pascual Maribel@atnewmedia.com +44 121 224 7485

Uclick: Chris Pizey pizey@uclick.com +1 816 300 6590

KooZac: Ben Cusack ( ben_cusack@yahoo.com) +44 (0) 7738 029 077

For AT New Media logo downloads please visit www.atnewmedia.com/press