AT New Media Launches Online Marketplace For Intellectual Property

For Immediate Release:



London, UK, June 16th. Brand and licensing specialist AT New Media today launched AT Content Source, a unique, new, free online service which brings together intellectual property owners and content publishers from the new media sector.

AT Content Source is a free online directory and meeting place which creates an online 'dating service' for businesses. It creates, for the first time, a central resource for all brand owners and content publishers in the new media marketplace. AT Content Source also automates the often complex task of sourcing intellectual properties for use on interactive platforms and in new media channels.

AT Content Source allows brand owners to create free listings of the properties and licences they work with. The site offers a simple template system to allow static and animated graphical material, key information, facts and figures to be presented for each brand, outlining its unique selling points, benefits, audience and other relevant information.

Content publishers and developers can browse and search AT Content Source for free, as a single, central source of information for the latest available brands and licenses.

Once the content publisher has found a brand they wish to work with, AT New Media will then act as a broker between both parties, for a fast efficient deal.

Paul Comben, CEO of AT New Media says, "New media means new opportunities for brand owners and content publishers. There are brands and licences appearing from many areas of the new media market and there are more outlets and channels for branded content than ever before. AT Content Source creates an entirely new way for brand owners and content publishers to interact, find properties and secure deals. Because it's entirely online and because it's free for both parties to use, it creates a central resource for the industry as a whole, which we believe is long overdue. We're looking forward to welcoming brand owners, content publishers, developers and the whole licensing industry visiting AT Content Source to see the future of licensing for new media."

AT Content Source can be found at http://www.atcontentsource.com/

Brand owners who wish to use AT Content Source for their intellectual property should contact AT New Media at: info@atcontentsource.com.
ENDS

Notes To Editors:

About AT New Media
AT New Media is a branding and intellectual property consultancy, offering a comprehensive range of services to brand owners, content providers and merchandise licensees.

AT New Media is positioned at the junction where new media meets brand licensing, offering a high level of expertise and experience in some of the most rapidly evolving new interactive platforms including mobile phones, the Internet, Digital interactive TV (DiTV) and videogames.

AT New Media was formed in 2006 from the merger of Mobile Brands and AT Merchandise, two of the most successful licensing organisations working within the new media markets.

AT Merchandise achieved worldwide recognition with licensed merchandise for The Annoying Thing aka Crazy Frog. The first character to emerge from new media into the mainstream. Mobile Brands has worked with many of the world's leading new media entertainment publishers, intellectual property owners and brands, including American Greetings, Disney, Games Media, Blaze, Player X, Waterfront Entertainment/ Denki, Activision, Granada TV, Beano & Dandy, Scalextric, Race Of Champions and many more.

Contacts

AT New Media
Paul Comben
CEO
E: paul@atnewmedia.com

Media
Brian Baglow
Indoctrimat
M: +44 (0) 7747 792247
E: brian@indoctrimat.com