Asiasoft Online plans

FOR IMMEDIATE RELEASE

February 23 2010, Singapore – Asiasoft Online Pte Ltd (“Asiasoft”) joins forces with the biggest game developers from around the world – 9you from China and Electronic Arts Inc. (“EA”) from the USA – to launch two new Massively Multiplayer Online Role Playing Games (MMORPG) in Singapore and Malaysia in the first half of 2010.

On March 16 2010, Asiasoft and EA will commence the week-long Closed Beta Testing phase of RayCityTM ( http://raycity.playpark.net/). Developed by EA Seoul Studio, this will be the first English service of this popular MMO racing game. In RayCity, gamers can savor a new approach to racing with the added dimension of MMORPG features such as character leveling, unlockable maps, photorealistic graphics, engaging quests and interesting Non-playing Characters (NPCs).

Having already captured over 15 million gamers in Asia , RayCity’s wacky and over the top gameplay will put a twist on conventional racing, while its plethora of customizations will allow for an endless pimping of in-game rides!

RayCity is also the flagship game of the newly revamped PlayPark Passport ( http://www.playpark.net/), which enjoyed a successful soft launch on February 9 and has since seen a daily growing number of new registrants. Each new registrant will receive the in-game ANX, a car that can hit speeds of up to 230km/h, for use during the RayCity Closed Beta Testing period.

The new PlayPark Passport will congregate members of various Asiasoft game forums and communities in one central portal, and in the pipeline are more community-based features, member perks and even a social network just for Asiasoft gamers. Registration of the PlayPark Passport remains absolutely free of charge and gamers will be able to use their PlayPark Passport login ID and password to play RayCity.

“We are thrilled to bring RayCity to gamers in Singapore and Malaysia, who are in for a real treat when they peel off the many layers of this wacky and unusual game,” said Kenny Goh, Deputy Managing Director of Asiasoft Online. “We are also honored to be collaborating with EA Seoul to launch this one of a kind racing MMORPG in our market.”

Asiasoft aims to further grow the RayCity gaming community with regular cyber café tournaments, leading up to the annual Asiasoft Game Festival scheduled for late May 2010.

Quickly following the launch of RayCity with EA, Asiasoft will team up with 9you to kick off Closed Beta Testing for Monster Forest ( http://www.monsterforestsea.com/) in May 2010. The free-to-play 3D MMORPG combines gameplay concepts that were previously predominant only in console and browser games, such as turn-based skill card battles, pet breeding and mini land farming, to cater to the avid MMORPG fan.

For pet lovers, Monster Forest unleashes over 500 different exotic pets to tame, each with their own intricate evolution and breeding patterns. Pets range from adorable cacti to ferocious demons, all of which pack equally nasty punches in Player versus Player (PvP) showdowns.

For casual gamers who are glued to Facebook farming games, Monster Forest offers a simple yet addictive mini land system that allows enterprising gamers to cultivate crops and lifestock, share their harvests with fellow gamers, and even run their own cafés. Hard work is handsomely rewarded when NPCs make random visits to these cafés and successfully order certain meals and drinks!

Four months ahead of its launch, Monster Forest has already been voted by gamers as MMOSite.com’s “Most Anticipated MMO” in January 2010, averaging a score of 9.1 over 10 for graphics, originality, gameplay and community.

“Monster Forest truly does offer something different for every kind of gamer and it breaks convention by adapting the various kinds of gameplay that were previously seen mostly in console or browser games, into a holistic MMORPG experience,” said Ng Kok Khwang, Marketing Director of Asiasoft Online. “It is also a great privilege to be working with 9you, one of China’s gaming giants, to bring this dynamic title to whet the different appetites of gamers here in Singapore and Malaysia.”

Asiasoft is set to launch the Monster Forest Cash Shop, where gamers can purchase cosmetic and functional add-ons via micro transactions, from the very first day of the game’s Open Beta Testing phase in mid-2010. This will allow gamers to immediately plunge into the full game experience and to further enjoy all that Monster Forest has to offer.

The publisher is also exploring outdoor PvP tournaments and pet lover activities, which may see gamers fighting it out at their computers one minute and walking their dogs together the next!

About Asiasoft Online Pte Ltd

Asiasoft Online Pte Ltd publishes Massively Multiplayer Online Games (MMOGs) in Singapore and Malaysia. Incorporated in 2004, Asiasoft Online Pte Ltd assists game developers to tap onto the growth potential of the South-East Asia region.

Asiasoft Online Pte Ltd publishes “MapleStory”, “Audition”, “GetAmped”, “CABAL Online”, “Sudden Attack”, “Yulgang Online”, “Warriors of the 3 Kingdoms”, “Requiem: Alive”, “RayCity”, “Monster Forest Online” and distributes “SilkRoad Online”, “FreeStyle Online” and “Alteil Online”.

Asiasoft Online Pte Ltd is part of the Asiasoft group of publishing companies with a presence in Singapore, Malaysia, Thailand and Vietnam serving over 15 million registered gamers.

Committed to developing the regional online gaming community, Asiasoft Online Pte Ltd works with content developers and industry partners to entertain and engage casual gamers and netizens. Content localization, marketing and game service management are deployed by specialized and dedicated professionals, for game developers, in an integrated services platform.

About RayCity

RayCity ( http://raycity.playpark.net/) is the first free-to-play English racing MMORPG to incorporate adrenaline-pumping racing with role-playing elements such as wacky questing, fabulous car customizations, vast maps for exploration and much more!

Source materials are available for download and viewing at:

RayCity Game Fact Sheet: http://www.sendspace.com/file/v5x8qb (9.63MB)

RayCity Artwork and Screenshots: http://www.sendspace.com/file/zvkc8o (111MB)

RayCity and Developer Logos: http://www.sendspace.com/file/6ka3tz (4.49MB)

RayCity Official YouTube Video Channel: http://www.youtube.com/user/RayCitySEA

About Electronics Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is http://www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

###

About Monster Forest

Monster Forest ( http://www.monsterforestsea.com/) is a free-to-play 3D MMORPG with an adorable universe of unique gaming features for avid gamers and pet lovers. Set in a captivating fantasy world with hundreds of cute mysterious creatures and mini land farms to grow and nurture, Monster Forest sets players forth on exciting adventures with their adorable pets!

Source materials are available for download and viewing at:

Monster Forest Game Fact Sheet: http://www.sendspace.com/file/h9b52i (1.84MB)

Monster Forest Artwork: http://www.sendspace.com/file/tvmfds (190.75MB)

Monster Forest Screenshots: http://www.sendspace.com/file/midt3c (13.7MB)

Monster Forest and Developer Logos: http://www.sendspace.com/file/5297b4 (6.15MB)

Monster Forest Game Trailer: http://www.sendspace.com/file/5c6q7j (91.0MB)

Monster Forest Mini Land/Farm System Guide: http://forums.asiasoftsea.net/showthread.php?t=756728

About 9you

9you ( http://www.9you.com/) is China's leading game developer / operator of Interactive Entertainment Community V2.0 and the appointed operator of 2010 Shanghai World Expo online community games.

9you took the lead in achieving integration of many new online features in this era such as music and dance simulation games, sports simulation games, simulation racing simulation games, fighting games action simulation, racing simulation game, multiplayer online role-playing games (MMORPG), virtual training, community-created contents sharing , commercial business, social networking, blogging and other web services into a brand new platform named Interactive Entertainment Community Lifestyle V2.0 (Interactive Community 2.0).

This was created with the aim for Chinese around the world to enjoy a premium high quality one-stop interactive entertainment service.

Since its establishment, 9you has adapted a unified account business model allowing it's customers to enjoy the experience of "SAME"(Single Account, Multiple E-contents) & "FEEL" (First Experience, Expense Later) operation mode. This business model has gain immerse popularity ever since.

9you also break new grounds through multiple major marketing activities recently such as sponsoring popular reality show "Let’s Shake It" and investing in TV series "Dancer" written by renowned author, Mr. Hai Yan. Its in-house developed MMOG "Super Dancer Online" has been licensed out for operations in over 42 overseas territories.

The total 9you subscribers as of end of Feb '09 is over 380 million with a record holding million concurrent users online at the same time! The official website "www.9you.com" is one of the highest traffic online game portals in mainland China.

###

For more information, please contact:

Christine Lay

Product Marketing Specialist

Asiasoft Online Pte Ltd

Email : christine.lay@asiasoftsea.net

Mobile: +65 9170 1791

Tel: +65 6825 8500

Fax: +65 6781 3532 Adrian Eng

Integrated Marketing Manager

Asiasoft Online Pte Ltd

Email: adrian.eng@asiasoftsea.net

Mobile: +65 8125 2844

Tel: +65 6825 8500

Fax: +65 6781 3532

EA, EA SPORTS, EA MOBILE, POGO and Racecity are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

-end-