ASIAN GAME DEVELOPERS UNITE!

KUALA LUMPUR - 4th August 2005 - Gamebrains Sdn Bhd, Gameaxis Unwired Malaysia and Malaysian government agency the Multimedia Development Corporation, announced today that the inaugural Asian Game Development Summit (AGDS), a Malaysian game development event brand, will be hosted in Kuala Lumpur.

Held on 11-12 October 2005 at Cititel Hotel in Mid Valley City, Kuala Lumpur, the AGDS is the first regional game development conference to be held in Malaysia that is endorsed by the International Game Developers Association and the Malaysian government, and is aimed at promoting game development in the Southeast Asian region.

"This collaboration is a significant milestone for the game development industry in this region," says Terence Tan, the Event Producer of the AGDS.

"This is the first time the Malaysian government, corporate entities such as ATI and Alias, and game developers from Malaysia, Singapore, the Philippines as well as even from the US, are coming together to network and create business opportunities that will no doubt kickstart a very valuable industry," adds Tan.

The AGDS features speakers from some of the biggest names in the international games business, such as Valve (the creators of Half Life) and Obsidian Entertainment (developers of Star Wars: Knights of the Old Republic II and Neverwinter Nights 2), and will feature 'Tier One' topics, comprising novice to intermediate level technical and business for a fairly new industry.

Some of the topics include Finetuning the Development Pipeline, Developing Cross-platform Games for Mobile Devices, Programming Stickiness in Games, Game development outsourcing to Asia and more.

"The Malaysian government recognises and appreciates the significance of the games business, and hopefully through the AGDS, we can stimulate interest and seed some commitment to this industry that will no doubt help us achieve our vision of a knowledge-based economy," says Kamil Othman, Vice President of Creative Multimedia Department, Industry Development Division, MDC.

"As a leading game publication, we are committed to helping our industry grow. An event such as AGDS will drive our efforts towards this goal and help grow game journalism in the region," says Jennifer Tai, editor of Gameaxis Unwired Malaysia, who is also the Malaysian representative of the Asian Game Journalists Association, a thriving community headquartered in the Philippines.

The AGDS is open to game developers and those interested in the computer games business in the region. Registration for the conference is priced at US$60. There is a special early-bird 10 per cent discount (to US54) for those who register before September 30th 2005.

Entry to students will be limited.

More details can be found at the AGDS website, at www.agdsummit.com.

About IGDA

www.igda.org

The International Game Developers Association is a non-profit membership organisation that advocates globally on issues related to digital game creation. The IGDA's mission is to strengthen the international game development community and effect change to benefit that community.

About MDC

www.mdc.com.my

As a one-stop agency, Multimedia Development Corporation (MDC) has been established to facilitate the development of the MSC and to expedite the entry of investors into the MSC. MDC is also empowered to grant MSC Status to companies wishing to locate their operations in the MSC.

About Gameaxis Unwired Malaysia

www.gameaxis.com

Gameaxis Unwired Malaysia is published by Write On Media Sdn Bhd, and is a licenced game publication brand from media owners Hardware Zone Pte Ltd in Singapore.

Press release issued by the AGDS team.

Please contact media coordinator Jennifer Tai (jennifertai@gameaxis.com) for press enquiries.