Ashes Cricket 2009
Making use of Natural Motion's morphem middleware to help put the swing into the game.
NaturalMotion, the animation technology company behind the euphoria engine, today announced that Transmission Games used the company’s morpheme middleware to power animation in the Codemasters game Ashes Cricket 2009.
morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in ® €game animation by allowing them to author and preview blends, blend trees and transition graphs in real time. The middleware’s seamless integration with NVIDIA® PhysX™ provides a unique toolset for creating lifelike characters.
“We have reaped the benefits of using morpheme in our development of Ashes Cricket 2009,” said Tony Parkes, Studio Head, Transmission Games. “Our team has been able to efficiently and cost ® €effectively produce believable animation in a fraction of the time we would normally expect.”
“Codemasters has a strong reputation for publishing world class cricket titles and Transmission Games will no doubt continue the tradition," said Christian Staack, Vice President of Sales for North America at NaturalMotion. “We are delighted to support such a talented and dedicated studio and are confident that morpheme will help them create the most authentic Ashes experience possible.”
Ashes Cricket 2009 has been developed by Transmission Games and is published by Codemasters for the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft®, PC and Nintendo Wii.
About NaturalMotion
NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England) and San Francisco (California). The company produces the widely ® €adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, Bioware and many others. Backbreaker, the company’s first in ® €house game, is currently in production.
For further information please contact Rob Donald, PR & Marketing Manager at NaturalMotion on +44 (0)1865 250 575 or visit www.naturalmotion.com.
About Codemasters
Codemasters is a leading developer and publisher of best ® €selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com.
Rob Donald, PR & Marketing Mananger, NaturalMotion
+44 (0)1865 250 575
Chris Heintz, TriplePoint
(415) 297-5302
heintz@triplepointpr.com