Nickelodeon enters agreement with new 2K Play label

Take-Two has announced the formation of 2K Play, a new publishing label dedicated to casual gaming.

As part of the 2K Play initiative, Take-Two has also announced a new handheld and console video game licensing agreement with Nickelodeon involving properties including Nick Jr. preschool television hits Dora the Explorer and Go, Diego, Go!

"We welcome our new partnership with 2K Play," said Shaul Olmert, vice president of digital media products for Nickelodeon and MTVN Kids and Family Group. "This is the first time Go, Diego, Go! is coming to handheld and console systems and will mark Dora the Explorer's debut on the popular Nintendo DS system."

"We are excited to welcome 2K Play into our growing family of innovative digital products."

Games based upon Dora the Explorer and Go, Diego, Go! will be released this fall in North America.

The new 2K Play label will absorb Take-Two's Global Star Software label, including the Carnival Games brand, the Cat Daddy Games studio and PC games based on the popular Deal or No Deal franchise.

"The 2K Play label targets the growing market of casual gamers interested in accessible, high-quality products," said Christoph Hartmann, president of 2K. "It will be home to games that are fun and engaging for players of varied skill types and ages. Our exciting initiative with Nick Jr. will offer a host of games featuring world-famous brands that appeal to the family-friendly gamer."