Moshi Monsters

For Immediate Release

LONDON, UK – Mind Candy (developers of the online game for kids, www.moshimonsters.com) today announced the launch of a new global competition inviting young artists to design their very own Moshling, (a collectable pet monster) for the chance to have it brought to life within the Moshi Monsters game.

The lucky winner will also get the opportunity for their creation to feature in the upcoming exhibition “Monsters Inked” @ Idea Generation gallery from April 8th – May 4th. Winners will get to see their creations displayed alongside other great artists including new work by Monsterism Island creator Pete Fowler, and a world-first display of 20 illustrations by Flanimals artist Rob Steen from the much-

loved Ricky Gervais book.

Michael Smith, CEO of Mind Candy commented: “It’s a great competition for children of all ages to get involved in. Monsters Inked is a huge exhibition featuring world-renowned illustrators, and one lucky winner will have the chance to showcase their monster alongside these artists. Not only that but they’ll get their creation turned into a Moshi Monsters character that millions of children around the whole world can adopt.”

One overall winner, and 24 runners-up, will have their work framed and displayed at the Idea Generation Gallery for the duration of the Monsters Inked exhibition. The competition is open to all players of Moshi Monsters, and to sign-up for free visit www.moshimonsters.com. Entries will be judged by a panel of top illustrators and must be received by the deadline of March 23rd. For more details on how to enter this competition visit: www.moshimonsters.com/monsterdesign

Moshi Monsters is a world of adoptable pet monsters, an exciting cross between a virtual pet, social network and educational puzzle games site for kids. The puzzles test a variety of skills including basic maths, spatial awareness, logic, counting, anagrams and vocabulary. Moshi Monsters is free to play, allowing kids to adopt their own pet monster and play games online with millions of other children across the world.

To create your free Moshi Monster and make friends with over 1.5 million people worldwide that are already playing visit www.moshimonsters.com

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PRESS INFORMATION

Mind Candy

Edward Relf

Head of Marketing

ed@mindcandy.com

www.mindcandy.com

www.moshimonsters.com

For artwork & press materials relating to this press release visit http://www.moshimonsters.com/artassets

ABOUT MIND CANDY

Mind Candy was established in 2004 by CEO Michael Smith, UK based entrepreneur who previously founded Firebox.com and Second Chance Tuesday. He currently runs Mind Candy, a social gaming company that created the global treasure hunt Perplex City and more recently launched the highly successful children’s social gaming site Moshi Monsters. For more information on Mind Candy visit www.mindcandy.com

ABOUT MOSHI MONSTERS

Moshi Monsters is a world of adoptable pet monsters, an exciting cross between a virtual pet, social network and educational puzzle games site for kids. The puzzles test a variety of skills including basic maths, spatial awareness, logic, counting, anagrams and vocabulary. Over 1.5 million monsters have been adopted at the site to date, 13m friendships made, and over 30m puzzle sessions played! For more information on Moshi Monsters visit www.moshimonsters.com