Microsoft's Chris Lewis

Well, we will obviously announce the price nearer availability which will be in November for Europe. Europe's central and we've had success there, we'll talk more about price later in this calendar year. We've just wanted to use each key milestone during the calendar year to build the story and price is a separate discussion later in the year.

Here's what I will say – we are very clear that we offer great value now, we always have. We're focused on continuing to offer great value and we're price competitive, we've always been price competitive. We have an appetite and realisation to stay price competitive in our offerings whilst continuing to offer the best value in terms of the experience.

Kinect for 360 really takes us into that broader, more casual audience. We will ensure that we will offer great value for money and the price point will reflect that. I think it's also true that people will be very happy and willing to pay for a great experience. I think that's true certainly for other parts of the industry as well. We've seen that with other experiences for Xbox 360 and the excitement for Kinect has just been overwhelming. As soon as people have the opportunity to try it out, especially without the intimidation of a controller, it's a very compelling experience.

We're excited about the new sleek design and it's whisper quiet. The on-board wi-fi has gone down very well with everybody, and that now is the new Xbox 360. We're not being explicit yet about what other SKUs or products will come later on. We'll be more articulate about that later in the year.

We're not announcing any price changes to those existing products.

What you'll see is that particularly on the UK High Street retailer's work very hard to distinguish themselves with bundles and packages and that level of trading will continue. We're happy with the way we're working the inventory through and we're closely partnering with retail to make that happen. We have a good rythmn of supply and replenishment, we're not concerned with any challenges there.

Europe's very central to our global success and ambition, it always has. Particularly in the last 18 months we've really turned a corner in terms of having the right price, the right marketing, the product and understanding what our consumers want in Europe, when that may sometimes differ to what we see in other parts of the globe.

Kinect for 360 is big for France, Italy, Germany and Spain, where there is a market for the casual gaming appetite that we can now address without the physical barrier of the controller. I think 2010 will be a very big year for us, it is in many ways for us mid-lifecycle. What you've seen is with this new sleek design and Kinect for Xbox 360 we've got at least another five years of this generation where we continue to offer great experiences for people. We continue to attach more games than competitive platforms and we have the healthiest ecosystem with 25 million people connected through Xbox Live. So we are uniquely placed to continue to do really, really well in this business and enjoy ongoing momentum.

I could but I won't. I can't be explicit about the numbers but I can say our market share has grown. Our business ambition for this financial year, which begins on July 1, is certainly bigger than last year and we constantly set ourselves ambitious targets. Don Mattrick is not shy about aggressive targets for Europe because he now knows we've got the right assets, now more than ever, to really appeal to our audience.