Gyration Air Mouse Elite

Grenoble, France, November 23, 2010 – Gyration, the pioneer and leading brand name in motion-sensing consumer electronics for business communications, home entertainment and computer peripherals, has announced its highly popular, award winning Gyration Air Mouse Elite™ is now available for use with Playstation 3s, Macs running the Leopard and Snow Leopard OS and Windows-based computers.  With over three million air mice sold around the world, Gyration is the world leader in motion sensing computer peripherals.  The Elite is a 3-in-1, motion control device that works as a desktop or in-air computer mouse, a remote control, and a presentation remote.  It features a sleek, compact design and can be purchased alone or bundled with a matching, low profile wireless keyboard.  Both mouse and keyboard use the same, highly sensitive RF technology with a 30m (100ft) range that is best-in-class on the market with no line of sight restrictions.

The Air Mouse Elite can be either used as a normal desk mouse or, more excitingly, as an in-air mouse.  When you pick the mouse up and pull its trigger, the built-in gyroscopic sensors detect hand movements.  The Elite then uses your hand movements to control the position of the pointer on the screen with jitter-free, pixel accurate precision.  The Air Mouse Elite brings a freedom of motion which delivers more powerful presentation delivery, more interactive classroom lectures, more immersive game play, and more convenient access to online and home media centre digital entertainment. 

The Elite’s long range, wireless technology gives presenters the freedom to move around the room to captivate and engage audiences.  It enables users to easily and accurately position the pointer precisely on the screen with simple hand movements, making it a perfect navigation and interaction tool for web-based and media centre home entertainment.  With its in-air motion control, the Elite replaces the frustrating, old style, remotes with button navigation and gives the freedom and precision of desktop mice, but without the need of a flat surface to operate. 

“As broadband becomes faster and more high definition content becomes available on line, people are hooking up PS3s and computers to their TVs to access this content, browse the web, and use other online services,” said Bryan Hoadley, EVP of worldwide sales for Movea SA, owners of the Gyration brand.  “But this change from the computer screen to the TV as the primary display requires a new way to interface at a distance that is still as accurate and as easy to use as a desktop mouse.  The Gyration Air Mouse Elite is the perfect solution and now it’s compatible with Macs, PCs and the Playstation 3.  The Air Mouse Elite and MotionTools open up a new world of interactivity for our customers.”

The Air Mouse Elite weighs just 100g (3.3 ounces) and boasts a sleek, ergonomic design that works very comfortably for left- or right-handed users and has three assignable buttons for favourite tasks.  It also includes a laser sensor for traditional desktop performance, making it ideal for those occasions when working at a desk or other flat surface is preferable.  The USB-powered recharging cradle ensures that the air mouse is always ready for use and its batteries typically last three weeks of normal use before needing to be recharged. 

Available now for purchase with a suggested retail price of €99.99 (£89.99) for the Air Mouse Elite only or €149.99 (£129.99) when bundled with the low profile keyboard.  The Air Mouse Elite and other Gyration products are available from retailers including Amazon.co.uk, Insight, scan.co.uk, Misco and Dabs.com.  For other distributors and resellers, please go to http://www.gyration.com/index.php/gb/where-to-buy.html or contact sales@gyration.com.  For more information on this and the family of Gyration motion-sensing products, visit www.gyration.com

About Gyration

Gyration, the leading brand name in motion-sensing consumer electronics, is owned by Movea SA.  Gyration’s computer peripherals and digital media controllers are sold through a global network of traditional and online retail consumer electronics stores, value added resellers, distributors, system integrators and OEM partners. Additional information about Gyration consumer electronics products can be found at www.gyration.com.

About Movea

Movea is a leading provider of motion processing chips, software, firmware, and IP for the Consumer Electronics industry. Movea's unique motion processing capabilities enable customers and partners to quickly add motion intelligence to their products, meaning reduced risk, cost, and Time-to-Market for delivering compelling new motion-based features that create more end-user value.  Movea has a global reach with headquarters in Grenoble, France, a US subsidiary in Silicon Valley, California, as well as technology partners, manufacturing partners and distributors around the world. Further information about Movea can be found at www.movea.com.

Movea contact: Nigel Robson, Vortex PR.  Tel +44 (0) 1481 233080.  nigel@vortexpr.com

Photographs can be downloaded from http://www.gyration.com/index.php/us/news/press-downloads.html

YouTube videos

General introduction:- http://www.youtube.com/watch?v=En1WfW_v55s

General introduction:- http://www.youtube.com/watch?v=ajHiYUdQGk4&videos=eP_PSv0tOvE&feature=BF

Computer connected TV for home entertainment:- http://www.youtube.com/watch?v=-JREX0D8cdI&feature=related

Classroom usage:-  http://www.youtube.com/watch?v=nvQDlba3LoQ&feature=related

Presentations:- http://www.youtube.com/watch?v=dOwPzBr-cbU&feature=related

MotionTools:- http://www.youtube.com/watch?v=SXey0NyWFEM&feature=related

Gyration Air Mouse Elite and MotionTools are trademarks of Movea SA