2K Play and Nickelodeon Announce Dora the Explorer and Go, Diego, Go! Titles Now Available Exclusively for Nintendo DS™

New York, NY - November 7, 2007 - 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Nickelodeon today announced that Dora the Explorer: Dora Saves the Mermaids and Go, Diego, Go!: Safari Rescue are now available exclusively for the Nintendo DS. As the first titles to be released under the recent preschool-focused game publishing agreement between the companies, the games feature Nick Jr.'s popular Dora and Diego characters and include voiceover talent from the TV shows. The releases mark the debut of both series on the popular Nintendo DS system.

By tapping into the creative technology of the Nintendo DS, both games showcase new ways to play handheld titles. In Dora the Explorer: Dora Saves the Mermaids, examples of enhanced interactivity include using the stylus for cleaning garbage off the beach and counting seashells, while the microphone is used to call dolphins to assist Dora. In Go, Diego Go!: Safari Rescue, players use the stylus to tap on a magic drum and drag obstacles out of Diego's way, while using the microphone to call out to animals and blowing into it to propel a hot air balloon up the mountainside.

"We've created an entirely new interactive experience for these iconic Nick Jr. brands," said Steve Lux, Vice President of New Business Development for 2K Play. "By combining the character voices that kids know and love with engaging gameplay, we've taken full advantage of Nintendo DS capabilities."

Both games are part of Nick Jr. events, which include television premieres and DVD releases, plus themed toy lines and a broad array of promotional support. In Dora the Explorer: Dora Saves the Mermaids, Dora and her sidekick, Boots, need help bringing a Magic Crown back to Marianna the Mermaid. Players travel over land and sea to save her kingdom from pollution dumped by a mean Octopus as Dora magically becomes a mermaid herself. In Go, Diego Go!: Safari Rescue, Diego and friends encounter giraffes with short necks, zebras with no stripes, tiny hippos, and elephants turned into rocks after an evil Magician mixed up the African animals.

The Dora the Explorer: Dora Saves the Mermaids and Go, Diego, Go!: Safari Rescue games were tested by children and moms for age-appropriateness, fun-factor and quality. To communicate this benefit, the packaging and advertising features a "Kid-Tested" seal.

"We worked closely with our partners at 2K Play to ensure these games completely captured the interactive appeal of both Dora the Explorer and Go, Diego, Go!," said Shaul Olmert, Vice President/Digital Media products for Nickelodeon and MTVN Kids and Family Group. "We're excited that these games are arriving in stores in time for the holiday season."

Dora the Explorer: Dora Saves the Mermaids and Go, Diego, Go!: Safari Rescue are both available now for the Nintendo DS for a suggested retail price of $29.99. They were developed by Black Lantern Studios and are rated E for Everyone. For more information, please visit www.2kgames.com/2kplay.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360® video game and entertainment systems from Microsoft, Wii, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Nintendo DS is a trademark of Nintendo.

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CONTACT

Penny Armstrong

2K Play

(646) 536-2879

Penny.Armstrong@take2games.com

Meg Maise

Take-Two Interactive Software, Inc

(646) 536-2932

meg.maise@take2games.com

Heather Silverberg

Access Communications for 2K Play

(917) 522-3503

hsilverberg@accesspr.com