Consumers spend $32b on apps in Q1 2021 - App Annie
Total consumer spend on gaming hit $22 billion up 32% year-over-year
App Annie revealed this week that in the first quarter of 2021, consumers have spent $32 billion on in-app purchases on both iOS and Google Play globally.
Consumers spent a total of $21 billion on iOS and $11 billion on Google Play respectively.
As for gaming specifically, App Annie reported customer spending rose 32% to $22 billion for the quarter.
Users on iOS spent $13 billion on games, which constituted a 30% increase year-over-year. Meanwhile, Google Play users spent $ 9 billion on games, which is a 35% year-over-year increase for the quarter.
In terms of growth, both Google Play and iOS saw the same 40% year-over-year increase for Q1 2021.
The mobile analytics firm explains this overall spending increase is due to the impact of the pandemic.
"The app market is getting bigger - and it's growing at a faster rate than ever before," the company said.