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Features (Page 316)

Feature

Loading the DICE

Creative director Lars Gustavsson on the birth of Battlefield, the changing PC gaming landscape and the importance of community
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Brain Train or Time Drain?

Does visiting the 'mind gym' really make you smarter, or even delay brain ageing as some claim?
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Bethesda's Sean Brennan Part One

The European MD reveals extensive plans for growth across the region, including acquisitions and dedicated regional teams
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Keeping it Edgy

General manager Glen Schofield talks about the process of rebranding, mature content, and the challenge of launching new IP
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Something to GRIN About

Simon Viklund and Per Juhlen on the challenges of working with publishers on multiple high-profile projects
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Peter Moore - Part Two

The EA Sports president on accessibility of brand, Nintendo's marketing spend and communicating with consumers
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Peter Moore - Part One

The EA Sports president talks FIFA 10, digital distribution, and the problem of pre-owned videogame sales
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Focus On: Nordic Game 2009

Event organiser Jacob Riis explains the priorities for this year's conference, and what delegates will be talking about
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A Fresh Start - Part Two

Yoichi Wada and Phil Rogers on how Eidos staff will respond to change, and what's happening to the Japanese market
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A Fresh Start - Part One

Yoichi Wada and Phil Rogers discuss the acquisition of Eidos - where it came from, and why it's a good fit
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Stop Press

IGN's acquisition of GIGA is unusual in an otherwise cautious market - but this is merely the calm before the storm.
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ngmoco's Neil Young Part Two

The LiveFire and Dr Awesome publisher on why prioritising "greed over gameplay" could kill the iPhone market
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Riding the New Wave

Rolando creator Simon Oliver talks about his experience developing for the iPhone platform - and where it's all heading
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Talking 2K

Founder and president Christoph Hartmann on marketing, cloud games and community-based games
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Beating the Crunch

Maclay, Murray & Spens' Gillian Cordell offers ten pointers for keeping your business going in a tough economic environment
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Trouble with Royalty

Nintendo uses royalties to maintain quality on WiiWare - but it's the wrong approach to the problem.
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Sony's John Koller

On PSP, the death of UMD, new announcements for E3 and digital distribution
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The Paradox of Value

CEO Fredrik Wester talks about publishing, digital distribution and why the economic downturn is good for the industry
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Bethesda Softworks' Pete Hines

The VP of marketing discusses the lessons learned from The Pitt debacle, MMOs and working with Jerry Bruckheimer