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Features (Page 311)

Feature

We Built This City

Monte Cristo's Jerome Gastaldi on the launch of Cities XL, and the challenges of creating a new kind of MMOG
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Everyone's a Hero - Part Two

Dan Rosensweig talks about the peripherals market, the importance of online and why Hero games are good value
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Simply Put

SimplyGames.com director Neil Muspratt discusses retail strategy and explains why price slashing by supermarkets is a problem
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SEGA's John Clark

The UK MD on price cuts, portfolios and the battle for Christmas cash
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Zattikka's Matt Spall

Company's product development head talks digital monetisation models and the iPhone gold rush
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Disorderly Queue

Queues and overcrowded servers are no way to welcome new customers to your game
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Lighting Up

amBX boss Neil MacDonald outlines the company's plans to bring new experiences to console gamers
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Everyone's a Hero - Part One

The CEO of Activision's Guitar Hero business, Dan Rosensweig, on GH5's success and the build-up to DJ Hero
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Define China

Niko Partners' Lisa Hanson offers a snapshot on the enigmatic, but crucial, fast-growing games market
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GDAA's Tom Crago

The Australian trade organisation president explains how the country's business is surviving a tough economy
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PSP Gone

After the fireworks of the PS3 Slim launch, the PSPgo is a disappointment
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Microsoft's Neil Thompson

The senior director for Northern Europe explains the thinking behind this year's Christmas marketing campaign
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Defender of the Realms

Crisp Thinking's Adam Hildreth on why NetModerator can help keep kids safe in Sony's Free Realms
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Imagine: Marketing

Mark Slaughter and Rachel Grant explain how Ubisoft brings its girl-game brand to the masses
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Nippon Ichi's Haru Akenaga

The NIS America president explains the company's decision to start direct publishing in Europe
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Imagine: Success

Ubisoft's UK Games For Everyone boss Mark Slaughter talks about the kids games range, and where it all started
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United We Stand

Unity's Nicholas Francis explains why the middleware platform is just so popular for iPhone developers
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Building an MMO - Brick By Brick

LEGO Universe's Ryan Seabury talks about accessibility, user-generated content and keeping team sizes small
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Guitar Hero's Michael Sportouch

The franchise boss talks innovation in the music game genre, plus what constitutes value for money
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A Sproing in the Step

The Austrian developer's CEO Harald Riegler talks business development, motivation of staff and censorship in Germany
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EA Montreal's Alain Tascan

The GM talks high prices, respecting the consumer, Natal 2 and the resurrection of SSX
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The Sky's Not the Limit

Revolution boss Charles Cecil talks publisher relations, digital distribution and building consumer relationships