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AppsFlyer acquires Devtodev

The acquisition intends to expand the analytics firm's business and privacy cloud marketplace resources

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AppsFlyer has acquired the app and game developer analytics platform Devtodev.

With the acquisition, AppsFlyer aims to expand its business and product offerings.

Devtodev's resources will also be integrated into AppsFlyer's privacy cloud marketplace.

Devtodev was founded in 2014, and its resources include analysis of user behaviors, customizable data collection, and projection of future metrics.

"Devtodev's technology, team, and expertise are a perfect match for AppsFlyer, creating a synergy that fuels not just business growth but a visionary approach to the future," said AppsFlyer CEO Oren Kaniel.

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Jeffrey Rousseau avatar
Jeffrey Rousseau: Jeffrey joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.
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