Apps for phones awarded Bright Star award

Apps for phones, the Bristol-based mobile technology providers have been honoured in the fourth annual Mobile Star Awards, which are judged by industry insiders subscribing to MobileVillage's Go Mobile service.

The company picked up the Bright Star award in recognition of the ease of use and practical development benefits of its RAD tool - a unique development tool that enables developers to overcome many of the issues associated with porting Java ME applications between different handsets.

Incorporating a dedicated Web Services integration function, the tool allows for integration of Internet servers and includes a wireless messaging function for transmitting information via the SMS network. In addition, the apps for phones tool includes support for the Basic programming language, enabling content developers to create mobile applications without the need to learn Java.

MobileVillage, a company dedicated to the development of mobile enterprise computing and wireless application solutions, hosts the annual Mobile Star Awards to recognise and promote innovation and achievement in the wireless market. The awards are judged by subscribers to Mobile Village's online newsletter, Go Mobile; sent to the people who matter most in the development industry, such as technology executives, mobile users, buyers, IT managers, developers, and technology journalists.

MobileVillage Editor, Gary Thayer, stated: "The Mobile Star Awards are unique in that the judges are Go Mobile readers - these people have a great knowledge of the industry and are eager to tell the world which mobile products deserve support. The Bright Star Award is a reflection of our recognition of the value of the apps for phones product."

Commenting on the award, apps for phones' vice president of business development, Bill Colwill, said: "We are delighted to be honoured by the Go Mobile readers. In particular it is exciting that they understand that the mobile phone is now as much a relevant platform for mobile applications as the Laptop and PDA have been historically. The existence of over 750 Million Java enabled mobile phones represents a massive opportunity to deliver new compelling applications to both their employees and their customers."